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nothing to see here folks just your
typical Pride Parade getting completely
disrupted and blocked by Pro Palestinian
protesters
it's just another day in the
disintegrating lunacy of the woke left
and we're going to see how more and more
corporations and how most of the planet
are indeed increasingly turning their
backs on the world of wokeness and
instead embracing traditionalist values
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today it promises to be a real
lifechanger so it's now the month of
June which of course means pride month
where rainbow colored flags and
paraphernalia Adorn departments stores
and City Halls Across the Nation
celebrating our unwavering commitment to
the progressive values of equity and
inclusion or is it as it turns out not
as far as one bar in the state of Idaho
is concerned Old State Saloon in the
Town of Eagle just outside of Boise has
officially declared the month of June
heterosexual awesomeness month and will
provide free beer and discounts solely
to straight people no this is not a joke
joke Old State Saloon announced they
wanted to celebrate heterosexuals
because without them quote none of us
would be here which of course is
precisely what every single generation
before ours throughout the history of
time always recognize even in ancient
Greece where homosexual relationships
were completely socially acceptable it
was often a relationship if you could
believe it between a teacher and his
young student it was a relationship
called called cusia but even with that
widespread acceptance the Ancients never
equated same-sex relationships with
family or marriage because they
recognized that family and marriage was
the Bedrock of human civilization and if
you mess particularly with the
procreative significance of that
institution you mess with the very
future of human civilization so this
Idaho bar ironically is actually making
an observation that is explicitly
thousands of years old but regardless
the obvious push back against pride
month in Idaho is actually becoming more
and more par for the course among
corporations and countries that appear
to be turning their backs and all of
this woke activism what's so interesting
here is that we're starting to get some
scholarship on wokeness and its backlash
the University of London scholar Eric
Kaufman is doing a lot of work in this
what we have to understand is that gay
rights today is inextricably linked to
what Kaufman calls cultural socialism
okay it's more what it's what we more
commonly know as wokeness and the basic
framework for cultural socialism is
twofold first cultural socialists
believe that historically marginalized
groups marginalized because of their
race their gender their
sexuality have to have equal outcomes in
order for our society to be considered
just inequitable so whether that's money
power affluence career marriage
whatever Equity needs to be the overall
concern for just society and secondly
what's key here for cultural socialism
is the belief that those who have been
marginalized and oppressed have been
excluded not by an economic system as
the marxists of old would argue but
rather by cultural norms and narratives
and symbols so the words we use the way
we teach history in our schools the way
we name buildings the way we organize
our calendar or the holidays we
celebrate these are all subtle means by
which we intentionally or
unintentionally discriminate against and
disenfranchise these groups and Justice
requires that we redefine things like
our calendar like the month of June to
include these otherwise disenfranchised
groups
now the problem the concern here is that
cultural Socialism or wokeness ends up
sanctifying it makes sa these
historically marginalized groups these
racial gender sexual identity groups
which in turn forms a new kind of cast
system that Scholars such as Joel cotkin
refer to as Neo feudalism where these
Sanctified groups are given special
rights and privileges whereas the
offending or historically oppressing
groups namely white heterosexual men are
subject to incessant stigmatization
being constantly accused of racism
patriarchy all kinds of phobia so today
disparaging and derogatory things are
openly said about say white Christians
men that could not possibly be said
openly about any other identity group
and we're seeing this happening now
interestingly with Jewish students on
college campuses right and so inexorably
cultural socialism doesn't solve
discrimination or oppression it simply
inverts it and replaces one exclusionary
cast system with another and is thereby
guilty of perpetuating the very
Injustice it purportedly resolves and so
this I would argue is what's really
behind the backlash the blowback against
pride month in particular and all things
woke in general you may have seen that
Target is once again clamping down on
their pride displays in their department
stores this summer this of course after
the massive backlash they got last year
from consumers this time last year
Target reported their first quarterly
sales drop in six years and their CEO
openly admitted that that drop was
largely due to the woke backlash uh they
faced last June during pride month and
they're over-the-top Pride displays that
just drove away consumers a conservative
rapper by the name of Forgiato I know
many of you know him knocked off Taylor
Swift at the time from the number one
spot of the most downloaded iTunes song
called boycott Target which sang about
the insane Pride displays that were
setting up they were setting up in their
stores and as you could see the consumer
backlash was just massive targets
suffered a massive loss in mark
valuation they lost the stunning 10
billion over the course of 10 days 10
billion in 10 days their stock price
dropped by nearly 14% last summer so
Target this summer is playing it safe
they're reportedly radically limiting
their pride display so as not to get Bud
lighted all over again but it's not just
Target it's being widely reported that
corporations are very nervous when it
comes to pride month and how much
they're willing to to promote it given
what's happened to Target to budlight to
Disney to Netflix all of which have been
suffering from the backlash what's known
as consumer politics where more and more
people are in effect voting with their
wallets right as Corporate America gets
increasingly infected by the woke mine
virus more and more consumers want
nothing to do with their products of
services precisely because we know that
our purchases are funding ideological
absurdity that run diametrically counter
to our conservative values and so what's
happened to Target and budlight Netflix
Disney number of other major
corporations is they're beginning to see
a significant portion of their customer
base enter enter into a permanent
boycott mode uh you may have seen this
from Bud Light they're admitting now
they're never getting their lost
customers back they're so offended
they've so offended their customer base
and not just was the Dylan Mulan at but
also those radically condescending
comments from their VP a marketing
towards budlight loyal customers who she
basically accused of being knuckle
draggers that was the straw that broke
the camel's back Bud Light has
hemorrhaged customers and they've
concluded the CEOs have concluded those
customers are not coming back and these
exacts are right in the age of consumer
politics more and more customers are
voting with dollars and so corporations
are right to be nervous about pride
month because more and more consumers
want their favorite Brands to actually
celebrate traditional America do you
remember the commercial that budlight
put out right after the Dylan mulany
Fiasco it was 100% traditionalist
America unfortunately for Bud Light they
seem to have recognized that too late
that most Americans like most of the
world are going through a process known
as ret traditionalization in other words
we've all lost confidence and Trust in
Liberal
wokeness and populations are instead
going back to the Timeless values of
nation culture custom and
tradition and if the major corporations
want to be around for much longer they
too better get in on the ret
traditionalized bandwagon and recognize
that the future is indeed the past
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