leadership is the lid leadership
determines the growth of a business of a
family of an organization or the
degeneration of a business family or
organization welcome to the bedro cool
and show what's Happening friends
welcome to the bedos kolan show my name
is bedrose kolan and today we've got a
great show on leadership and the four
levels of leadership that you need to
know to really thrive in life so let's
get started now everyone on Spotify and
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let's talk about leadership and how
great leaders lead right think about
this like how do great leaders lead uh
is leadership factory installed for most
people I I don't think so and every
study I've read about leadership is not
factory installed in most of us I
believe maybe there's a small handful of
people in humanity where leadership
could be factory installed for the rest
of us it has to be developed like a
muscle right so you have to first
understand what is lead ership but it's
not just giving orders and commands to
people right um you would think that
that's what leadership is and probably
from the outside that's what leadership
feels like but as someone who has built
multiple businesses and we're doing $200
million a year in gross revenue across
all my
Brands it takes a high level of
leadership and it takes a lot of leaders
across my Brands and my uh companies to
be able to run the machine and lead the
people that produce the desired outcome
right and this case it's a quality
product whether the product is a service
or a physical product or supplement or
whatever and profits product and profits
matter and great leaders help produce
that because a shitty quality product
means ultimately bad reviews bad
feedback and there go your profits and
you find yourself working a Jack In The
Box and uh growing those fat titties cuz
you're eating them Jumbo Jacks again all
right so let's talk about leadership and
what is leadership what is not
leadership and how great leaders
actually lead think process and get
things done so first I want you to
understand that there's a
thing there's positional leadership and
then there's moral leadership right and
you could really just take leadership
away and just call it positional
Authority right that's what a leader is
they have authority over a business and
a group of people that they lead into
towards an action right so there's
position Authority and then there's
moral Authority and we'll break that
down in a second now positional
Authority means this right uh it's a
leader who is who's got a title right
positional leadership positional
Authority you've got a title or
someone's made you the leader to lead
that group of people and so that group
of people are going to do what you say
because well you've got the title and
that's the chain of command but do they
like you do they respect you do they
feel that you make sound decisions do
they feel that you are the type of
person when you make a mistake you're
able to own up to it and take
responsibility and make it right or are
you the type of leader that says well
it's not my fault and you blame it on
something else most people who are in a
position
of kind of positional
Authority they are the type of leaders
that have a high turnover in their
organization and you can call the
organization whatever you want a sports
team a business right now obviously
we're talking about great leadership and
how great leadership actually leads in
terms of through the lens of
Entrepreneurship business making more
money but make no mistake about it you
can lead your family you can lead a
sports team you could lean lead in
battle in the military you could lead
obviously as a entrepreneur or in a
business right you could lead a church
why are there some big mega churches
that are on the same page and are these
tiny churches that are barely going
getting by you could you could lead a
charity like if you run a charity and
you're like man I want this charity to
make more money so we can help more kids
or save more animals or whatever it is
that your charity does again leadership
is the problem leadership is the
solution and most people think that
positional
leadership positional Authority is the
highest level of authority and it's not
that's actually the lowest level of
authority moral uh moral Authority is
the highest level of leadership right
moral authority meaning being loved
liked
trusted where they feel like if you were
to make a mistake you would own up and
so we're going to talk about that now
now that we're able to kind of break
down leadership as Authority and then
say okay there's positional Authority
and there's moral Authority and we know
moral Authority is the higher level of
leadership that we want to evolve into
so what are the four levels of
leadership well let's start at self
number one leadership of self cuz look
if you think that you're just going to
go out there and lead people in a
company in your company or in an
organization but you are unable to lead
yourself to your own desired outcomes
it's called hypocrisy and there's no
faster way to be seen as a hypocrite and
an
impostor than by trying to lead
others without having the ability to
lead yourself and so leadership of self
is that first level of of leadership
it's that first first position and so
what do you do about it well think about
this if you are looking to lose weight
if you're looking to be a better husband
or wife if you're looking to be a better
father if you're looking to speak and
aate better if you want to be a better
decision maker you want to be a better
Visionary you want to have more
emotional discipline you want to have
more mental toughness and youve maybe
told others that or it's obvious that
you're trying to build those skills and
traits are you actually leading yourself
to that outcome or are you the person
that says I want to be a better father I
want to be a better husband a better mom
a better wife a better business partner
but then you continue to not be it right
what if you want to lose weight and get
fit and each year you tell people that
I'm on a mission to eat right and work
out but
then you sabotage yourself and you still
stay fat and floppy and you never reach
your goals well you're seen as a
hypocrite because if you're in a
position of leadership they're saying
wow you can't even lead yourself to the
most important things that you want out
of life how can you lead this company
how can you lead us how can you lead
this department towards the desired
outcome you can't therefore you're seen
as a hypocrite and an impostor so the
very first level of leadership is
leadership of self and if you can't
master leadership of self you do not
deserve to move on to leadership of a
team which is the next level level two
of leadership positions is leadership of
a team right and if you're listening to
this and you're like dude this explains
why I'm not a good team leader this
explains why my people don't take me
serious this explains why we have a high
turnover rate in my company or my
department this explains why we continue
to make a little progress and then we
slide back to where we were again like
what I'm sharing with you you're going
to is going to give you a lot of aha
moments right because if you are unable
to lead yourself you're never going to
be seen as a competent and capable
leader of others so if the next level of
leadership level two is leadership of a
team how are you leading those teams
right are you leading them in a way
where they see
you as a
servant as a mentor as a coach or are
you leading them by telling them what to
do but never telling them why you need
to do it what I found from my own
experience when I would tell them what
to do but didn't tell my team why they
needed to do it I would have more
resistance because everyone is naturally
curious now I get it remember there's
positional leadership and as someone who
has positional leadership my team would
do what I would ask but it was very
shortl lasting because it was done with
resentment it was done with I don't
understand why I'm doing this so they
don't have the full picture inside s
whereas when I became a better leader of
teams I realized I needed to tell them
what we need done and why we need it
done when you tell your team what you
need done and why it needs to get done
you satisfy their need for understanding
what is happening they're able to see
the bigger picture for example I might
say guys we need to start
creating two different marketing
departments a online marketing
department and a offline marketing
department like door knockers uh people
that go door Todo right uh flyers and
postcards
mailers um print ads Billboards anything
that's not on online call falls in the
offline world so I need you guys to
create those two departments please well
okay that's great as positional
leadership but moral leadership moral
Authority says here's why we need to do
that our business has gotten more
complex we're getting more sophis
phisticated competition is steeper than
ever and we're able to get clients
offline and online and I want to create
two separate department so that we can
have Singularity of focus online we can
have Singularity of focus offline out
there in the world through Direct Mail
print ads postcards and billboards and
buses Etc and therefore maximize lead
flow into our company and Crush our
competitors in the next 24 months so now
I've told them why I want two different
marketing departments right not only did
I tell them what to do but why I want it
done they have a better understanding
what the outcome is and therefore they
can produce the desired outcome more
effectively more efficiently and without
resentment and instead with
enthusiasm level three of
leadership is leadership of leaders
you're like wait what do you mean well
in the beginning when you're building
your business or maybe you have your
family right you have your wife and
let's say three kids and they're all
children well that's cool you're leading
your family let's say your kids get
older they're adults now wouldn't you
say that if you led them well they
became leaders and wouldn't you say that
even when they become adults you still
have a responsibility as a mom or a dad
to continue to lead and educate and
Mentor your kids so now you're leading
leaders right and so when you are
leading leaders is a very different way
of leading because what you're doing is
you're giving them anonymity you're
giving them the ability to or autonomy I
should say ability to start making
decisions on their own making bigger
decisions on their own problem solving
on their own when you are working with
leaders you are expecting your leaders
to lead the teams right the rank and
file employees and it is your leaders
who are going to lead your rank and file
employees so you find yourself in a
position position where your job is now
if you're leading leaders your job is
really mentorship coaching and education
isn't it you're not really leading your
company anymore your leaders are leading
your company because they're leading
your team members your employees your
job then becomes on level three to
become that Mentor advisor coach
consultant of your leaders and there's a
great book out there called good to
great and in his book J Collins talks
about a great leader needs to have the
right people on the bus like your
business being the bus and you've got to
have these people in the right seats on
the bus so as a leader leading leaders
you have to know what are the strengths
of my leaders what are they good at and
not good at maybe some people are really
good at executing but they're really bad
at
communicating and so I might have them
in a very different seat in my business
whereas those leaders who are better at
communicating and not necessarily
executing I might have in a different
department right I might have leaders
that have higher attention to
detail let's say they're more cut out to
lead an accounting team right or
bookkeeping team because we certainly
have that in this building with all the
companies that we that are under our
brand then you might have leaders that
are better at sales and marketing right
they move fast they make quick decisions
they're enthusiastic but the the detail
isn't that great well I'm not going to
take a leader who is used to
Leading accountants and bookkeepers and
have them oversee the sales and
marketing department those two
personalities don't mesh and so I want
to make sure that my leaders who
are if I'm leading leaders that they're
leading the right departments that are
congruent to their personality types to
what they are good at because I want to
have them work in their zone of Genius
as gay henricks talks about in his book
the big leap and every leader has a zone
of Genius right they have a zone of
Competency things that they're good at
but then they have a zone of genius and
if I can identify my leader zone of my
leader zone of
Genius now I can put them in the right
seat on the bus leading the right
Department getting the most amount of
desired outcome out of them with the
least amount of friction and burnout
because a leader that is not necessar
fit to be in a department and lead a
department yeah they might be able to
lead it but it's going to be short-lived
because it's not congruent to their
personality type to their leadership
type so it is your job as the leader who
is leading leaders to
identify who do I have on the bus what
seats are they in and who do I need to
move around to make it even more
efficient and effective and then that
fourth level the fourth and final level
of leadership is
empowerment empowering your leaders to
create other leaders and so my I guess
most mature or oldest company here in
this building is Fit Body Boot Camp our
International Fitness franchise right
and so I've Had The Good Fortune of
leading Bryce our CEO Bryce leads
departments each of those departments
have leaders so Bryce is a leader who
was now forging other leaders so as
fitbody boot camp continues to grow
worldwide we have Future Leaders that
are being developed underneath my
existing leaders right and I'm very
hands off I'm now in a position of
Founders ship where fitbody boot camp is
concerned I'm the founder I'm still
involved in the communication and the
big big big macro decisions with
Bryce but he and his leadership team
make all the micro decisions that
continue to grow fitbody boot camp
worldwide and so if you can get to that
fourth level where you've developed
enough leaders who are now developing
leaders themselves like man that's a
very powerful place to be because you
have now created leaders who feel
empowered uh to create other leaders
which means your companies can continue
to grow knowing that you've got leaders
ascending up to seats and different
departments and why else is that
important well what happens if you end
up creating a another company and
another company and another company if
you've got leaders creating leaders you
can take some of those leaders into your
second and third and fourth companies
and plug them in in fact I'll give you a
great example of that and I'll give you
a great example of actually my shitty
leadership in the beginning stages right
so we started truing supplements almost
five years ago and I know a lot of you
drink the truan wellness shots and the
greens and and that's awesome man I
appreciate it that's it's something
that's like that product itself the
truly and wellness shot is something
that we slaved over something that we
worked super hard to get the ingredients
down perfectly in terms of the
cleanliness the dosage the quality
nothing artificial or fake about it
everything is natural in terms of
ingredients well when we created truline
the supplement company about 5 years ago
I went out and hired a leader and I did
the best that I could in hiring that
leader making a decision
brought that leader into my company and
said I'm going to build a company around
you and he felt competent and capable to
do that work and we plugged them in and
then we said hey here's about a million
dollars of money to as startup Capital
to launch the business to create the
products to create the websites and the
Shopify store and the build a team
around you of three four five people
that can really prop up fit by body or
uh truing supplements and that leader
did the best he could for a period of
time but like many
leaders he came to a place where he
started to hit the glass ceiling he was
upper limiting as gay Hendrick says in
his book he was upper limiting and he
was too
reluctant to grow as a leader too
reluctant to get past his ego I found
myself in a position now that is my
company my supplement company truing
grew
I was having growing problems and I
could pinpoint the growing problems
directly to the leader that I had
recruited a couple of years earlier and
built a company around and so I found
myself in a position where I had to part
ways with that
leader and Elevate someone else up into
the leadership position and guess what
happened next truing hockey sticked over
the next 9 months
and then it continued to double again
and double again and double again now
was it coincidence no it was a byproduct
of one leader continue to do the
self-work Evolve
grow understand the numbers be able to
lead and manage and communicate whereas
the other leader
was
incapable of leading Beyond a certain
point this happens in many companies
where someone will lead a company all
the way to doing a million or two or
three million dollars a year and then
they hit this glass ceiling they begin
to hit a wall and try as they might you
just now have a high level of turnover
you start falling into debt you're
creating products that no one's buying
you're doing busy work but not
productive work that's actually
producing an outcome and that's where
trulan was and I had to make the
decision to part ways with this guy and
then take his second in command and who
came from fitbody boot camp by the way
and who had been groomed as a leader
years earlier even though he had no
leadership position we continued to pour
into this guy his name is Jeff and I
want to give a big shout out actually to
Jeff rosenquist our vice president of
truing supplements because he came in as
a website developer and Graphics
designer seven eight years ago N9 years
ago maybe eight years ago and he
continued to grow in fitbody boot camp
he continued to attend the leadership
trainings that my leaders and myself
were hosting he had an option to not but
he continued to force himself to
continue to learn to lead and manage
people and communicate and make
decisions and problem solve and then
when the opportunity came to put him in
we put him into to a leadership position
in Trine and we immediately saw the
difference between him and the first
leader that we had recruited and brought
in to truing supplements now one could
say well it's a coincidence that you
know this guy was able to do it and that
guy wasn't I say not I say that the
first guy simply did not have the skill
sets number one he had too much ego
number two and he didn't want
to grow
as a leader no matter how much I was
advising coaching and mentoring him
right now guess whose fault this was
mine it was my fault it was my absolute
fault
because I'm the one that recruited him
I'm the one that brought him in I'm the
one that saw him to be fit enough to run
my new supplement
company but as a leader the moment I saw
that he was now underperforming and
butting up into a glass SE deing and
wasn't taking the coaching and
mentorship to improve himself I had to
do what was right for my company and put
the mission over the man and the mission
is to
grow truline into the nine figures and
for this company to become a ninef fig
business it's a clean supplement line a
nine fig business we can't have the
leader at the top becoming the
bottleneck and so try as I might to
Mentor coach and advise I had to part
ways with him and take someone else that
we had developed over time and plugged
him in and so think about this if you
are not developing leaders or Future
Leaders because you think there's no
position available for them now in your
companies you're doing yourself a
disservice because you don't know if
someone gets hit by a bus if someone
takes on a crack or cocaine habit and
you have to part ways with them or if
they start upper limiting like my leader
did for truing supplements and therefore
after you try and try and try and
correct him and course correct him you
have to part ways with him so it is
always good to have a surplus of trained
and capable
leaders on the Wings doing other stuff
but ready to step into an opportunity
when presented and that's exactly what
happened with Jeff rosenquist and so I
really want to stress to you how
important leadership is and guys we see
it now in our country don't we in the
United States I mean let's talk about we
talk about positional Authority well Joe
Biden certainly has positional Authority
he is the commanderin-chief of the
military but you ask anyone in the
military hey how do you feel about Joe
Biden your commander-in-chief they're
like
well he's my leader so I have to take
commands and orders from him but I can't
wait till my time is up so I can get out
of the military I despise him I don't
respect him I don't believe he has the
best intentions for our country like
that's not the type of leader that you
want he's got positional Authority he he
doesn't have moral Authority like
someone who you know what just to keep
it fair will still stick with the
Democratic party how about
that Obama right Barack
Obama who also was a Democrat who had
moral
Authority our military our country
felt like they had a leader that they
could trust that they are proud of that
they
have that they are willing to take
orders from and they will do it with
enthusiasm because he's got the best
interest for our country now I know no
politician out
there is simply looking out for the best
interest of our country I know
politicians on both the left and the
right Republican and Democrat are bought
and paid for I know they're on the take
I know that the that theel are being
greased financially and they have their
highest interest as themselves and there
is massive corruption across every level
of government but the point I'm making
is just on the macro level if you look
at two leaders in about the same
timeline of history from the same party
in the same Country Joe Biden in the
Democratic party Barack Obama as a
leader in the in the Democratic party
Barack Obama had more respect from both
the left and right from the citizens
from the military he was liked and
trusted more than Joe Biden who was seen
as scile and corrupt and
incapable and what can we do about it
well guess what remember I told you the
story of how this was my fault for
putting in a poor leader in
truline and then I had to course correct
and put Jeff rosenquist into position as
a leader for truline who was better
suited and was able to help truline
hockey stick and overcome the debt and
become profitable again well guess what
you and I are the leaders of this
country we are the ultimate decision
makers and who goes into the office so
while a poor decision was made in
choosing Biden and I'm not going to go
into the fake [ __ ] numbers of votes
that came in for him I'm not going to go
into the potential
of the voting system and how Joe Biden
got more votes than the popular Barack
Obama did during his election I will say
that assuming this upcoming November
election is not rigged is not corrupt
and is
legit that it is our job to choose
Donald Trump as the leader of this
country to lead this country like a
business into greatness into getting
respect
into taking care of this $34
trillion debt that we are in as a
nation into being once again a
superpower right now I get it Trump may
not be the most ideal leader but of the
two that we have right now in front of
us and both have been in office now
Trump has been in office and remember
during his time we literally had no
additional Wars that we were funding
that we were getting ourselves involved
in and there was no balloon from China
flying over the United States a spy
balloon and it would have never happened
during Trump's tenure because China or
any enemy country would know immediately
that Trump would take very decisive and
violent action against them and so
sometimes a leader must must also be
feared and respected and in a time of a
country like ours where we are slowly
losing well faster than ever losing our
constitutional rights freedoms and
sovereignty and seeing as
weak like our leader because our leader
literally determines how we are seen
right and let's face it you've got Joe
Biden licking ice cream slobbering all
over himself sniffing the hair of young
little girls in the creepiest way
possible slurring his speech incoherent
and unable to understand where he's at
in any press conference or or or or live
meet and greet like he does not
represent you and me as a citizens of
the United States
well and so this is our
time to choose a better leader but
understand that
leadership is the lid
leadership determines the growth of a
business of a family of an organization
or the degeneration of a business family
or organization or country in this case
right and so that is how great leaders
lead and those are the four
levels of leadership leadership of self
number one leadership of a team number
two leadership of other leaders your
leaders number three and of course the
empowerment of leaders so those those
leaders can develop other leaders and
that's where you have exponential growth
in a country and a family in a business
like ours and guys I appreciate you
watching and listening to this episode
of the bedrose kolan show remember that
average is the enemy that success is
your responsibility and change can take
place in an instant when you are willing
to flip the switch I'll see you next
time