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have you ever heard of cerebral for some
the answer is no but for social media
users of the early 2020s especially
during pandemic lockdowns the answer
might be yes
the mental health system is completely
broken and now that depression is an
all-time high you have so many people
that need these services that can't get
them that the future of health is more
so telemedicine where they're going to
go for these online Mental Health
Services that treat ADHD anxiety
depression and one of the ones I want to
talk about is cerebral so they're a
really big company they've been around
for a while and they offer medication
care counseling and therapy and you know
I'm one of the people that Advocates I
have dealt with mental health issues for
my entire life I've struggled with
depression and anxiety and I for a very
long time have had an inkling that I may
have ADHD so I tried out cerebral after
taking the online assessment and
speaking with my doctor it turns out
that yes I was diagnosed with ADHD
anxiety and depression from there my
doctor my care counselor and I worked
together to come up with a plan to best
help me I ended up starting medication
for my ADHD and it has been
life-changing so if you're ready to take
the next step in your mental health
Journey feel free to check out my link
to try cerebral for yourself
these two videos alone received over 20
million views combined and they're far
from the only ones cerebral was a viral
phenomenon dominating Tick Tock feeds
YouTube pre-rolls and television ad
space established in January of 2020
cerebral was designed to be an
all-encompassing remote solution for
mental health care ADHD anxiety
depression crippling mental health
issues had become incredibly difficult
to diagnose or treat as the world shut
down but cerebral was here to help
rapidly expanding from just five
employees to over four thousand cerebral
became an industry heavyweight by June
of 2021 the company was worth well over
a billion dollars officially classifying
it as a unicorn startup this elevated
title brought elevated success it's a
small list of companies after all remote
medical and Telehealth Solutions were
exploding and cerebral had become a
front-runner
life before cerebral was was pretty
taxing I was diagnosed with depression
and anxiety I would just feel this like
impending sense of Doom all the time I
was really in a bad place and I found
cerebral cerebral is an app that
combines medication management and
Behavioral Care all in one nice package
cerebral matches you to a counselor you
can talk via video chat you can get
prescribed medicine cerebral is
extremely easy to use I signed up I got
the video call I got the pill shipped to
me I got the pill shipped to me from the
outside nothing could stop them by
December of that same year cerebral was
valued at nearly 5 billion dollars
having secured continuous and
impressively large investment funding
through Venture Capital firms and
International Banks advertising was off
the charts employee numbers skyrocketing
Revenue had gone parabolic and all signs
pointed to a new pharmaceutical
Juggernaut built for the times and
structured for Success that is until it
all came crashing down around them
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cerebral was new it was explosive but it
was also different having seemingly
revolutionized the practice of mental
health care in a covid-19 society
cerebral had a unique approach to both
internal and external Optics employees
primarily composed of nurse
practitioners were not referred to as
caregivers or providers they were
referred to internally and externally as
prescribers exploring the cerebral
prescriber page would reveal that there
were five or six medical doctors but
roughly 800 nurse practitioners Now by
itself this alone did not constitute
anything illegal or even suspect but
it's worth keeping something in mind
here throughout the 50 States of America
we see radically different medical
guidelines and laws 33 States for
example allow nurse practitioners to
autonomously prescribe medication
however 18 states require medical doctor
supervision
of those 18 states most require
supervision limitations and 10 of them
specifically require that a medical
doctor oversee no more than two to eight
nurse practitioners but cerebral
headquartered in California and
Incorporated in Delaware had a ratio of
over 100 to 1. this presents a problem
according to Maryville University
Delaware only awarded a complete ability
for nurse practitioners to operate and
prescribe autonomously as of August 2021
and California doesn't allow for it at
all California has a limit of four
practitioners per doctor and prior to
August of 2021 when the limit was lifted
specifically so that nurse practitioners
could prescribe medication remotely
during a covid-19 pandemic landscape
Delaware had numerous restrictions as
well that's an issue having grown at a
nearly unprecedented pace and now
operating close to a thousand
prescribers cerebral was churning out
medication faster than can possibly Be
Imagined but was it even legal these
questions and more from the community
LED to cracks in the armor being formed
but their struggles had only just begun
it turned out that during this meteoric
growth phase cerebral had been
advertising a link between ADHD
attention deficit hyperactivity disorder
and obesity social media advertising
feeds had been dominated With viral
calls to action whereby anyone feeling a
sense of depression anxiety or
uneasiness could now seek cost-effective
and life-changing Medical Care
specifically referred to as
life-changing in most of their
advertising but what was actually
happening when they sought this care out
it wasn't until 2022 that we would
eventually get final answers but once
discovered the reality of what this
company is and was and had been doing to
society became very clear in April of
2022 a former cerebral executive filed a
lawsuit this lawsuit alleged that upon
discovering a series of troubling
indications he was terminated after
highlighting concerns that the company
was over prescribing medication for
unethical reasons example it is alleged
that cerebral's CE o had determined a
greater customer retention rate for
patients who had been prescribed
stimulants and thus began to direct
employees into finding additional ways
to prescribe more ADHD medication this
led to the implementation of quotas and
is corroborated by sources from The Wall
Street Journal who alleged that after
just one 30-minute call over the phone
prescribers because that is what they
are called by cerebral were effectively
required to award stimulant
prescriptions such as adderall at a
horrifying rate of pace thousands of
customers allegedly began to use
cerebral as a pill funnel duplicate
accounts extremely short processing cues
or times and cheap prices led to an
explosion of criminal activity where
dealers were acquiring mass quantities
of medication with little to no
oversight or intervention and this came
on top of a rapidly Rising customer base
as a result of pandemic lockdown
depression targeted and exploited by
cerebral one of the world's fastest
growing New Age Medical companies seemed
like a house of cards but it gets worse
exploring cerebral customer and blog
reviews a troubling pattern began to
emerge from a dissatisfied customer on
the honest Brand's reviews website quote
I canceled my account on May 19th on
June 6th I was billed again I contacted
support and I was told they could not
refund my money because I didn't cancel
in time update I was finally given a
refund I have received no less than five
emails begging me to remove this review
for a refund I said I would and got my
money back end quote this became a
relatively widespread Trend many
customers were flat out denied any sort
of refund or coerced into changing the
negative reviews in order to receive one
on platforms where this was possible
cerebral managed to maintain a passable
quality rating example here in the
footage but on platforms where it wasn't
their score became abysmal ironically
just one week after their media praise
for a nearly five billion dollar
valuation which was widespread in the
media space and the General Medical
industry with fresh investment Capital
flowing in seemingly by the day it was
reported that cerebral was Renegade on
employees salaries and health insurance
while attaching those benefits and
payments to drug prescription quotas
embracing their corporate given name
cerebral was employing prescribers not
caregivers this is where we need to
define the scope of the problem ADHD is
a prevalent issue in America and often
goes under prescribed according to
certain medical sources however if we
examine prescription data from 2018
through 2021 we see an alarming Trend a
marginal increase in prescriptions
during 2018 and 19 begins to speed up
dramatically but alongside this
something else happens as the pandemic
began to lock down large portions of the
world including North America and the
United States and cerebral began its
rapid Ascension to market dominance the
number of Youth under 21 diagnosed and
prescribed with Adderall fell
dramatically this is a result of
decreased doctor visits and isolation
but the number of individuals over 21
who were being prescribed medication
began to rise at a never-before-seen
rate the number of people obtaining
Adderall on a routine basis skyrocketed
so high and so fast that the FDA quite
literally warned of shortages in the
medication spurred not only by supply
chain issues but the unprecedented
availability and widespread prescription
of stimulants by remote health care
options such as cerebral an army of
prescribers a corporate mandate to
disperse as many pills as possible a
dramatic rise in the number of people
using the service in a seemingly
correlated rise in the number of young
adults using stimulants as well as a
deluge of viral social media advertising
targeted at anyone feeling depressed or
anxious during pandemic lockdowns a time
when nearly all of us had such feelings
in one way or another all of it combined
cerebral had built an Empire on drugging
as much of the population as humanly
possible this is where things get darker
research has emerged about the
devastating consequences of Adderall and
stimulant addiction often regarded as a
harmless and helpful drug by some
especially with relation to the opioid
epidemic which is mentioned much more
frequently at Adderall actually has a
number of extremely damaging side
effects in users with no actual medical
need for it increased depression
hallucinations paranoia Tremors
headaches mood swings thoughts of
suicide and more extreme cases can
result in death and there is even a link
researched at Binghamton University
between Adderall usage and rapidly
Rising mental health distress on college
campuses while over prescribing as an
industrial business model cerebral was
actually feeling a worse Mental Health
crisis in certain populations rather
than curing it while contributing to
actual shortages of valuable medication
for Physicians making a real diagnosis
all in all a poisonous and predatory
medical Empire all of this came to a
head in early 2022 first the preferred
Pharmacy that cerebral routinely used a
delivery service called true pill
decided to Halt Adderall and other
controlled pharmaceutical prescriptions
from the company entirely later Walmart
and CVS shut down prescriptions as well
after an audit and compliance process
leading to the penultimate event when
cerebral shut down prescriptions of ADHD
medication for new patients completely
lastly just one week later news began to
surface that the Department of Justice
would be investigating for controlled
substance violations and had subpoenaed
the company on the same day it shut down
new prescriptions while technically
still alive the company was being
crushed from every single angle over the
following months culminating in yet
another wave mere days ago cerebral
would begin laying off huge swaths of
employees and downsizing the CEO stepped
down the company Consolidated operations
and while it is framed from a corporate
perspective as a reorganization to
better prepare for future growth we can
reasonably call it what it is
catastrophic collapse of a poisonous
predatory multi-billion Dollar corporate
drug dealer from thousands of customers
who were billed for services and never
received them to storage of information
long past its legal allowance such as
Financial or banking information payment
information and even medical histories
which were routinely accessed by people
who should not have access cerebral is
on the precipice of drowning in
malpractice lawsuits for good reason
having largely contributed to a
stimulant epidemic during one of the
most mentally taxing events in recent
memory while preying on the demographic
most vulnerable cerebral's Legacy is one
of predation and failure whether or not
there will be real consequences or jail
time remains to be seen but in this
particular case the free market worked
as intended and corrected itself we
cannot possibly estimate just how much
damage was actually done by this company
but uniting against this despicable
example of Mental Health Services
customers were able to push back
eventually and spur positive change
hopefully an example can be made but at
the very least the industrial
mechanization of Distributing pills to
vulnerable people has been slowed down a
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always thank you all for watching and
have a nice night