the colors you wear influence the way
people think and feel about you red
makes you competitive green calms you
down each color has a different meaning
and characteristics that will affect
people's emotions differently they will
impact how others perceive you and can
even impact your own emotions and how
you feel about yourself just like the
saying goes a picture paints a thousand
words colors can often communicate a lot
more than words would in fact brands use
color psychology all the time to evoke a
certain feeling when you see their
branding so it's important to understand
what the colors you wear subconsciously
say about you when you understand color
psychology you can use it to your
advantage by wearing different colors in
different contexts and occasions and
intentionally wearing color to influence
people's perception of you and your
perception of yourself so in today's
video we're gonna go over the 12 main
colors what they represent what they
communicate about you and how you can
wear them to benefit yourself
let's start with everybody's favorite
color blue that is a fact by the way it
actually is chosen as people's favorite
color the most often blue represents
stability wisdom and trustworthiness it
is often associated with intelligence
and loyalty so it can be a great color
to wear when you want to be seen as an
expert on your subject for example if
you're giving a presentation or doing a
job interview it can also be a good
choice for a first date because you'll
be perceived as more reliable and
trustworthy a lot of our perception of
colors is related to how we see it in
nature so think about where you see the
color blue in nature a bright blue sky a
deep blue sea it is most present in vast
peaceful elements so there's that
component of mindfulness and peace in
the color blue which can enhance your
creativity but on the downside it can
also be seen as cold or unfriendly by
people who gravitate more towards warmer
colors
red red is the power color it signifies
passion love and strength have you ever
heard of the expression power tie in the
business world this refers to a solid
red tie politicians for example often
choose to wear a red tie to evoke a
feeling of authority also fun fact it is
actually the first color perceived by
the human eye when you're still a
newborn baby it is a highly energetic
color and is considered to be a physical
stimulus it stimulates our sensitive
smell taste and our adrenal gland which
makes us more prone to take action and
gives us more energy in fact scientists
from Plymouth and Durham University
analyze the winning history of 68 TOP
English teams from 1946 to 2013 and they
found that regardless of experience the
teams who wore red win more than they
lose it is definitely an attention
grabbing color wearing red shows that
you're bold confident and are
comfortable being the center of
attention it can be a powerful choice of
color for a first date but the downside
is that it can be perceived as quite
aggressive
ah yellow the happiest color of them all
yellow is the bright cheerful younger
sibling in the color spectrum it
represents happiness creativity and
positivity it is a youthful color that
is often associated with energy and
curiosity interesting fact it is often
used in Buddhism where it holds a
different meaning it is a symbol of
humility and separation from a
materialistic Society wearing yellow can
make others perceive you as energetic
creative and curious and it can make you
feel more joyful and optimistic on the
downside though you can also be seen as
not so serious so you want to be careful
with where and when you wear yellow
green green is known to be the most
common color it represents growth
Balance and Health whenever you see a
lot of green in nature trees plants
Greenery it is a good sign of health and
an abundance of resources which is why
we often associated with prosperity it
also gives a feeling of eco-friendliness
which is why companies want to
communicate sustainability often use
green in their branding unfortunately
that doesn't always mean that they
actually are eco-friendly wearing green
can make you feel more grounded
optimistic and less stressed with the
wrong shade of green for your skin tone
can look unflattering so you want to
make sure that you pick a green that
suits you let's get into some of the
secondary colors now orange is the mix
of red and yellow it is an interesting
color that holds the passion of red and
the positivity of yellow orange
represents enthusiasm warmth and
playfulness wearing orange can make you
feel more cheerful and confident so when
it comes to Fashion it is also not the
easiest color to pull off so wear it at
your own risk
purple purple has many connotations and
meanings in the past it was associated
with royalty and luxury because the dye
for The Color Purple was expensive and
hard to come across so only wealthy
people could afford it and to this day
that connotation still holds as many
luxury Brands still use purple to evoke
luxury for example Ralph Lauren named
its most luxurious clothing range Ralph
Lauren Purple Label purple also
represents mystery creativity and
spirituality wearing purple can make you
feel more imaginative help you think
outside the box and you will be
perceived as more intriguing but on the
downside too much purple can convey
arrogance or quirkiness sometimes not in
a good way but what about purple's
younger sister pink or shall I say
brother today pink is a color that
represents compassion love and
femininity however in the early 20th
century it was actually considered to be
a stronger color reserved for boys
different shades of pink signify
different things as well the lighter
pale shades of pink are perceived as
soft tender and relaxing while Boulder's
saturated shades of pink are perceived
as energetic and vibrant wearing the
color pink can make you feel more
nurturing and empathetic so if you're in
a soft tender mood it can be a great
color to wear however if you're about to
do something highly competitive like a
sport that requires you to be at your
Peak Physical performance it might not
be the best choice of color
block when it comes to Fashion many
people love wearing black myself
included it is a color that represents
sophistication elegance and power plus
it has the benefit of making you appear
slimmer it is a very classy elegant
color and also an emotionally safe color
you're not really putting out too much
of yourself out there when wearing black
which is why many of us introverts feel
good when wearing it also as universal
of a color as black is it can actually
come across many different ways
depending on how you style it for
example you could be perceived as bold
and authoritative serious and strong
classic and practical edgy and
rebellious or gothic and morose wearing
black can make you feel more powerful
confident and professional but on the
downside constant exposure to the color
black can negatively impact your mood so
maybe consider breaking up your black
outfits with some lighter colors like
white see what I did there smooth
transition into white let's dive into it
white suggests that you're very careful
with ketchup
let's try that again white represents
Purity Simplicity and cleanliness which
is why minimalists love wearing it in
nature you can see whites show up in
clouds and the snow both of which evoke
a feeling of cleanliness and freshness
wearing white will make you be seen as
professional elegant and clean like
you've got your life together it is
often associated with New Beginnings so
it is a good color to wear when you're
starting something new and you just want
a clean slate fresh start and you're
ready to get your life in order wearing
whites will also give you a feeling of
Peace calm and optimism
brown brown is linked to the Earth it
represents stability comfort and
reliability it's a very friendly
approachable color that will make people
perceive you as warm hard-working and
dependable it is a good color to wear
when you're doing something that makes
you feel slightly nervous like an
important work presentation on the
downside though it is a more mature
color that can be seen as not very fun
or at worst even boring so it's good to
pair with other colors to balance that
effect for example a color combo with
black can bring that sharp
sophisticatedness to your look or blue
naturally looks good with brown as it is
a contrasting color on the color wheel
and Opposites Attract green is also a
natural fit with brown leaning more
towards that earthy color palette for a
cohesive look but let's talk about this
softer version of brown it's wiser
younger brother bass bass represents
warmth neutrality and calmness it can be
a very elegant classy color when styled
properly and it can give off that old
money vibe that is so popular in culture
nowadays wearing beige can also make you
feel more relaxed and grounded it is a
very non-threatening neutral color so
it's it's a great anchor to an outfit
comprised of multiple colors and it
works especially well on trousers and on
coats
lastly we have gray much like beige gray
represents neutrality but it also
represents balance and sophistication
it's a very practical non-aggressive
color that is often associated with
professionalism formality and maturity
as such it is often a favorite amongst
business people for their suits wearing
gray can make you feel more composed and
professional and it can help you come
across as an authority figure like
you've been in business for a while and
you know what you're talking about but
on the downside it can be seen as cold
and sterile as it doesn't contain any of
the primary colors so if you don't want
to come across as too bland consider
balancing it with other colors even if
it's just other neutrals like black or
white color psychology is such a
fascinating subject it's crazy to think
that just the visuals of color can
communicate so much about your
personality your mood and influence
people's perception of you knowing this
information feels like knowing a secret
hack that'll get you to the next level
quicker so use this here manage if you
want to stand out and express Authority
in a business meeting you can wear red
and gray together or if you want to come
across as friendly and approachable you
can pair blue and brown if you need to
get into creative flow and think outside
the box you might want to try wearing
purple or yellow paired with a neutral
like beige the possibilities are endless
but now you can bookmark this video save
it to a playlist so you can come back to
it when you need a reminder on what a
given color says about you I hope you
enjoyed the video guys I wish you a
beautiful day and keep on dressing with
intention I'll see you in the next one