[Music]
consider the simple URL a few years ago
these were pretty straightforward you
clicked on one and nine times out of 10
you went to a web page then things
changed people started using their
mobile devices for well everything and
these devices in turn start supporting
the idea of deep links click on one of
these deep links and it could take you
not just anywhere on the web but
anywhere in an app as
well so you could use a deep link to
point directly to a specific specific
restaurant inside a reservation app or
give your new customers a personalized
welcome based on the link that brought
them to your app in the first place at
least that's how they worked in theory
in practice deep linking had issues the
same link wouldn't necessarily work on
an iOS or Android device and they behave
very differently or didn't work at all
for users who didn't have your app
installed and for people who did install
your app through a deep link all of that
great link info was typically lost
during the installation process leaving
your personalized warm welcome out in
the cold so while deep links were great
in theory their uses were a little more
limited in practice enter Firebase
Dynamic links Firebase Dynamic links are
deep links that work the way you want
them to so you can create one single
link that behaves one way on iOS another
on Android and even a third on a desktop
browser and it will take you to a place
that's appropriate to that
platform you can also set up Dynamic
links to change their behavior depending
on on whether or not your user has your
app installed for users who don't have
your app installed maybe you send them
to your website maybe you take them to
the Play Store or maybe you show them an
intertial describing the benefits of
your app before you take them to the app
store for a smoother
transition more importantly these links
can survive the App Store installation
process so if your user installs your
app when clicking on a dynamic link all
of that information is still available
to you when your user opens up your app
for the first time so what does this
mean it means you can use Dynamic links
the way you've always wanted to use deep
links you can use them in marketing
campaigns from email to social media to
banner ads to heck even QR codes and in
addition to install attribution tracking
you know the kind that lets you know
which campaigns are getting you the
highest quality users you can also give
your users a customized firsttime
experience based on the campaign that
brought them there so if a user installs
your music app because you showed them
an ad for classical music you can make
sure your app takes them right to show
Pan's latest hits when they first open
open it up Dynamic links are great for
sharing too your users can use them to
share recipes links to their favorite
level in your game or even coupon codes
in fact Dynamic links are the technology
that powers Firebase
invites and because Dynamic links are a
Firebase product you can see their stats
directly through the Firebase console
find out how many people clicked on a
link or use Firebase analytics to find
out which riew users first opened your
app through a particular link to find
out more about Dynamic links check out
the documentation here and give him a
try and deep link away