no setting up and utilizing Google
analytics on your website isn't as
difficult as you may think yes I'm here
to show you everything step by step
let's fire up your website and start
this Google analytics WordPress
tutorial today's approach for how to
install Google analytics on WordPress
we'll use the Google analytics platform
combined with a very easy and most
importantly completely free plug-in
called Google site kit now it might not
look a lot compared to some other
analytic plugins but I hate when useful
metrics are locked under a pay wall so
if you're like me let's see how to use
free Google tools to our advantage okay
so what if you don't have a hosting plan
for WordPress not to worry I've left my
best discount links for the hostinger
WordPress plan since I'll be using it
for to today's demonstration oh and of
course any other hosting provider will
do I'm just using hostinger since it
comes with a modern user interface and
it has amazing value for very small
monthly fees there are a few
requirements to run Google sidekit but
these mostly have to do with PHP and
WordPress versions if you are using good
providers like hostinger you should
automatically be running new tech so
grab a plan install a fresh WordPress
and we can start all right can you
continue this Google analytics WordPress
tutorial without having an active Google
analytics account set up yeah the beauty
of Google sidekit is that it allows you
to create everything during the initial
Google analytics setup if you have an
account already great we'll just connect
it instead of creating something new
okay first go to plugins then add new
type in Google sidekit click install and
finally
activate why this specific plug-in over
numerous others the rationale is pretty
simple my friend unlike many other
analytic tools with free and premium
versions where some data may be
concealed behind a pay wall the sidekit
WordPress plugin being developed by
Google is straightforward and lacks
premium versions all the requisite
information is readily available moving
on in this Google analytics WordPress
tutorial once the site kit is installed
and activated it's time to actually
start the main setup look for the banner
indicating progress and click the
prominent green button or go to sidekit
and then dashboard here mark this
checkbox and log in with your primary
Google account or the account you want
to have the analytic data then confirm
everything you you see on screen now
we're going to go on a little Adventure
which will consist of clicking the same
button four times first we verify that
the website belongs to us in the past
this was a bit more complex process with
copying code Snippets but now it's just
one click and things are improving fast
anyhow the second button is to turn on
metrics in our dashboard the third is to
set up your site search console and and
finally the last click is for the
analytic account setup all right after
loading it a bit you should see this
screen it's just asking us to do a
Google analytics setup for a new project
the great thing about this Google
plug-in is that everything should be
already filled up if it's not correct or
you want to change something you can
edit these fields but I suggest just
clicking create account log into your
account once more and confirm that yes
you really want to create this account
on the next page you'll see lots of
legal text now as an expert I highly
recommend you to read all of this but as
a human I know that most of you won't so
accept the terms and let's move on
finally you can click this big blue
button to see your brand new analytics
dashboard that's it for the how to add
Google analytics to Wordpress part next
let me help you out with all these
numbers of course if you just created a
brand new property your analytic plug-in
will look like this you know without any
actual data and depending on your
website popularity it might take some
time for this info to be active so don't
get discouraged if you don't see these
results for a while first thing in my
quick analytics WordPress tutorial in
the very top right corner you can select
what time frame frame you want to
analyze from 7 to 90 days do keep in
mind that there's currently no way of
customizing this date for longer or
shorter periods but it's kind of enough
moving down you can see all visitors
information as the name suggests it
shows you all users who visited your
site and even has helpful info on how
you're performing compared to the
previous period on the right side of it
you can see more info on those users
like how they found your website user
locations and devices that they were
using all of these are very useful
channels can tell me whether users come
from organic search AKA Google from
social media or from direct links so I
can sort of Judge if my marketing works
and how well optimized is my SEO the use
of location is pretty self-explanatory I
can assess whether I'm targeting the
right region with my ads and since
hostinger allows to choose between seven
server locations I can make sure I'm
using the correct server for the task
device is probably the most important
thing right now you need to know how
many users browse your site through
their mobiles I mean it's sort of a
waste of time to work on improving the
desktop version of your website if 95%
of users browse mobile and vice versa
below this table we can find search
traffic information this is a more
expanded version of the info we have
seen before so from the left we can see
the total Impressions which shows us how
many people have potentially seen your
website link in any of Google products
news searches or discover this will be
high in the example we have nearly
40,000 Impressions and way fewer actual
clicks but this will depend a lot on the
industry you're in talking about those
total clicks they show how many people
click the link to your site in Google
search results so what's the difference
between unique visitors and search
metrics this info is honestly pretty
impressive especially coming for free
and it basically shows how many unique
sessions your website had within a
defined time frame so if a user clicks
on five of your links in Google search
results it will count as five total
clicks but if it does it in 30 minutes
or so it might be counted as just one
session lastly conversions show your
results from Google ads campaigns and
hey the law of equal exchange if this
video helped you out help us out by
hitting that like button and of course
subscribing to the Cyber News Channel if
you want to delve deeper into specific
posts and pages you can use the third
metric scene here this just gives you
specific content clicks and Impressions
however if you want to see specific URL
info you can scroll to the top and just
type it here or if you go to that
specific post and hover over this tab in
the WordPress admin menu the last few
items on your Google site kit dashboard
are the performance overview and AdSense
earnings I won't go into details about
them but I recommend checking out the
performance tab to understand your
website's loading times without other
third-party tools so the numbers should
be rolling soon and you will know
exactly who visited my website again
Google sitekit gives a lot of valuable
information completely for free so study
this plugin and use it to your advantage
thanks for watching my Google analytics
tutorial video If you still have
questions or just want to chat leave
your comments down below you can find my
full hosting or WordPress tutorial by
subscribing I've also left my hosting or
discount if you're looking for a great
valued shared hosting anyhow I'll see
you all later