so I wasn't really going to talk about
the whole gamergate 2.0 stuff and the
sweet baby thing because I've got a full
you know production video being made
right now it should be out in the next
couple days and unfortunately that's
going to be outdated because when I made
it obviously within a week of me writing
it has to be edited and there's not a
lot of room for error for you know
adding stuff in because then that needs
to be edited and when do you stop
because it's obviously always going to
be updating a constant shifting
Landscaping narrative but I want that
video to basically serve as if you don't
know anything about gamergate if you
don't know anything about sweet baby Inc
which is all over the internet right now
you can watch this video and you're
going to get most the facts plus how I
feel about it and where I think both
sides are and where there's kind of like
a a miscommunication and a uh an idea
being co-opted and where the real issues
lie where what most people you know in
the middle care about as opposed to
extremes on either side um but I'm going
to now talk about it because there's a
wied article here that popped up on my
feed and I was like you know whatever
we'll read this because it seems from
like the first uh you know the tagline
here it's probably going to be a bit of
a [ __ ] spicy one the small company at
the center of gamergate 2.0 um Montreal
based sweet baby inlo just 16 people
they now find themselves the targets of
Gaming's latest harassment
campaign so it's an interesting way to
frame it because while I don't doubt
there is some harassment because
realistically you could have a a YouTube
channel where you talk about you know
which paint is best to put on your your
wall you know I'm going to try five
different paints now and tell you which
one I like best somebody's probably
going to harass you because that's what
people do on the internet they're
they're mentally unwell they're unhinged
there are problems it doesn't reflect
badly on you what you've got to do is
just ignore or laugh at them uh maybe
you know suggest that they speak to
somebody about their issues so basically
I understand there's going to be some
harassment but labeling what actually
happened as you know they're now the
target of Gaming's latest harassment
campaign is if this is a a thing that
always happens it just this is part of
the problem and why gamergate happened
why gamergate 2.0 is happening and why
this will continue as a narrative it's
because journalists for whatever reason
want to make mostly white straight men
feel bad even if they've done nothing
wrong and it's like a concerted joined
effort from most of AAA gaming and most
of of the the industry of of uh coverage
journalism uh in in the space that just
want to paint this narrative and make it
as if their side because they're all
sticking together never does anything
wrong they're all fine they're all doing
good things and then for no reason at
all these angry [ __ ] incel Gamers
usually the white male gamers they just
come out of nowhere and just started
throwing [ __ ] at the walls and at
everybody and just screaming and saying
they're going to hurt people and that's
not what happened and again I'm sure
some people are doing things like that
but the majority of people are simply
seeing exactly what happened last time
happen again in real time unfolding in
real time and they're saying [ __ ] you no
you know even if I don't agree with all
the points on this side I'm with them
mostly because I'm against you um and
that's kind of what we're seeing and a
lot of people are repeating some fairly
uninformed things a lot of people are
focusing on a singular tree when there's
a [ __ ] Forest behind it and a lot of
it's also been coopted by obviously I
think people on you know the far I'm
going to say far left because that's
typically where this stuff comes from
and people on the far right are equally
disagreeable and deplorable people and
some of the narrative coming through is
that if you're against sweet baby and
things like this you're a racist you're
a bigot you're a homophobe and things
like that which I don't think's true um
I think that the issue is most people
don't have a problem with diversity in
games they have a problem with being
told if they don't like when a character
that already existed changed they are
these bad things they don't like uh
being told you're those bad things if
you don't want a company that hires a
bunch of people that are RAC IST
inversely against white people and hate
white men and hate straight people that
those people being in charge of
narratives of games and being forced
upon you uh you don't like that and
therefore you're a bad person um I think
most people typically are fine with
diversity I think most people are fine
typically with inclusion I think the
vast majority of people are not saying a
black character a gay character whatever
it's going to be whatever you know uh
minority represent centered person is in
something makes it bad or only for the
sake of diversity I think that's getting
lost in the weeds while there are people
like that and you'll see them on social
media and most people laugh at them and
don't agree with them most people fall
into the middle which is we just don't
like what you're doing I think most
people are fine with that stuff yeah
I'll just get into the thing cuz if not
I'm going to talk about this all day
without actually reading the article so
the accusations began around the release
of Spider-Man 2 last October more came
when alanw 2 hit a week later they R all
over the replies to social media
accounts of Sweet Baby Inc hateful
comments many of which hinged on the
idea that Montreal based narrative
development and consulting company was
responsible for the woke ification of
video games recalls Kim Belair the
company's CEO now I didn't see this I
didn't see any you know anything about
Alan Wake whatsoever I didn't even see
sweet baby in appear as a thing I saw
nobody discussing this and my job is to
sit and read social media most of the
day day basically and I'm all over the
gaming YouTube and all over gaming
Twitter and things like that and reddits
I didn't see this I saw some people
complaining about Spider-Man 2 uh one
because of like Spanish translation
using incorrect language which I know
nothing about because I'm not Spanish so
I never waited on it you know it's [ __ ]
all to do with me I'm I didn't play the
game I didn't make the game and I'm not
Spanish so I have no opinion on it and
then because there was like flags and
gay characters in it which upset some
people but there's trans people in real
life and gay people in real life so when
you've got a video game based in New
York or any you know modern city there's
going to be gay and and black people and
and you know trans people
it's it exists in the real world so if
you get upset about that I think you
probably have an issue and it's not
about you know diversity being forced
into your game when a game is set in an
area and then the the area is uh has the
people and and things and whatever else
that are native to that area that really
are there I don't think you get to
really complain about that because
that's just normal uh obviously some
people's complaint is they don't want it
in their video games because they don't
want politics in their video games but I
think it's more just you don't want the
stuff you disagree with in video games
which is fine just don't buy the video
game it's you know always where I'm
going to fall on that one in the monster
following the noise only increased you
made this character black or you added
these gay characters or you ruined the
story uh B says of the comments the tone
of which she adds never changed neither
of the demands of these people behind
them quote it's usually leave the
industry B I said or admit there's truth
to Wild conspiracy theories about being
involved with Investment Company Black
Rock sweet babies not or more succinctly
die now obviously there's no evidence
here again I'm sure there is harassment
of people saying these things but I have
an issue when you say when you make a
claim of something and then you don't
show any evidence because anybody can
say anything um just like again I didn't
really see anything about Alan Wick 2
maybe there was you know a handful of
people but if we judge what a narrative
is and say it's Gamers you know it's
this huge group of people based on what
a few one hinged people do we can do
that for everything and I'm sure we're
going to you know be worse off for doing
it I think it's just disingenuous and
definitely a a shitty way to frame
things and specifically why a lot of
people in this you know back and forth
of we're now tribalistic Us Versus Them
gaming gate 2.0 [ __ ] um will just
vehemently disagree with everything any
people say on the other side because of
framing something like this and when
journalists all come together and
there's like 15 [ __ ] major
Publications posting the same story the
same narrative interviewing the same
people ignoring what they've done and
saying all the other people are bad
you're the issue you're you're what is
causing this and and you're making me
have to sit and read this [ __ ] just
absolute shy all the time from both
sides it's old it's played out this is a
boring narrative now I do think if
anyone says you ruined the story by
including as this example gives you
black or gay characters if you didn't
know what the story was before they made
it a how do you know when or where they
put these characters in B how do you
know that wasn't the plan from the
beginning and that was always in the
story and therefore can't have been
ruined and C do you sincerely as a human
believe that a story is ruined just
because there's someone who is black or
gay in it because if you do the problem
isn't diversity in games and the problem
is that you have a problem with with
these people and again I don't think
most people feel that way I think most
people are perfectly accepting of that
and obviously we can see and I make this
point in the in the bigger video that
I'm currently making uh most people are
fine with diversity because we can see
the explosion in foreign language film
and foreign language um media in general
and games coming from Japan where you're
playing Japanese people the explosion of
squid game you know all these things
that people enjoy that are a diverse
cast of people there aren't white men
that that all these things painted to be
like you know the majority represented
demographic for things like this so I
don't think that's an issue but I do
think there are some people who
literally if they see a black character
in anything or a gay character a trans
flag or whatever it's going to be they
just start frothing and unfortunately
when you have this US versus them and
everyone really dislikes the journalists
and the people on this side they're
going to get lumped in with this side
and it makes it look like they feel the
same way where again I don't think
that's the cas case for most people but
that's maybe maybe I'm wrong and I'm
going to get a bunch of backlash from
both sides on this one but I think
that's the more rational you know adult
thing that that at least I hope most
people feel so online those clamoring
for sweet babies demise are calling it
gamergate 2.0 it [ __ ] is gaming gate
2.0 who whoever wants to call it
something else can do but this is
exactly what gaming gate 1.0 was so this
is the [ __ ] the match has been lit
it's been thrown on the bonfire and now
it's burning and guess what the
journalists and making it worse as they
did last time um invoking the online
harassment campaign that erupted into a
culture War a decade ago game gate
formalized the playbook for online
harassment used by hate groups and the
far
right he inspired figures who would
later tap into that outrage and Rise all
the way to positions of power such as
Chief strategist in the White House the
two movements do share a handful of
similarities harassment campaigns
flooded with false hoods and accusations
bordering on conspiracy attacks aimed
primarily at women and people of color
the idea that video game culture for CIS
white men is being still from them yeah
this is just this what this article is
going to be then I guess this is just
another one of those pieces where it's
all these people bad and they're all
doing the bad things and this is the
narrative and nobody did anything on the
side nobody started anything there
wasn't any issues nobody said anything
no nothing's been discovered this is the
[ __ ] broader issue isn't it um the
people that writing about games and
games journalism in general has not
served the people who play games or want
to learn about games or want to be
informed on what's going on for over a
decade this has just been true and it's
why Legacy Media like print journalism
has basically it's dying because people
trust content creators more because
they're speaking to them maybe there's a
bubble problem maybe there's a bias
problem where you get into a situation
where you're basically only consuming
the the opinions and the things that you
don't even know that are true because
there's no journalistic ethics with
content creators generally but I don't
see any journalistic ethics in stuff
like this because the reason that they
started if people aren't aware which I'm
sure most of you are is the the very
Crux of it is a Brazilian guy made a
steam group a steam curator group in
which he found which games had sweet
baby Inc involved and he posted a
negative review saying sweet baby Inc
involved
link to proof that was it and somebody
that works for sweet baby found this and
then directed his audience on social
media to go specifically to this
person's Twitter linked his Twitter
specifically which this guy never did as
far as I'm where this know evidence I've
seen that he was harassing anyone or
linking people to specific individuals
social media accounts or any call of
action in general and this employee
instructed his audience to go and Report
the the [ __ ] out of this person to
specifically get the curator group taken
down to specifically get the steam
account taken down as in getting his
Steam account banned and he literally
said it as if this was like a vindictive
hateful method he was like he clearly
loves his Steam account essentially
being like Oh let's take away what he
loves um just doing things that clearly
is harassing clearly is wrong and if
somebody was doing that to you you'd
call that harassment um but ignore all
that and then obviously people this
galvanized people and this made it a
broader topic and it got picked up by
other content creators and it started
going uh really massive and then there
was tweets from people like the [ __ ]
senior editor at Kotaku saying you can't
be racist to white people which is I
don't know bro if you want to pick up a
dictionary you you you probably should
if you're a senior senior editor of one
of the largest gaming Publications in
the west and read what the term racism
means because you just because you're a
senior editor doesn't mean you get to
redefine words you don't have that power
you might want that power but you don't
[ __ ] have it um so presenting a story
as if it's just all one group we've done
nothing wrong and it's just CIS white
men uh having gaming stolen from them I
don't think the majority of people feel
that way I I really don't maybe you
think it is in your bubble but if it is
maybe you should speak to people other
than you know the people around you and
writing lazy [ __ ] Us Versus Them
narratives because this is the problem
with the culture War it's two groups of
people shouting past each other with
nobody talking on anything because
nobody can agree nobody can disagree
reasonably they just want to be on on
their right team and it's lazy and
honestly it's one of the worst things
about modern political discourse and
whether you like it or not this does
always go political there is obviously
aspect of like far right and far left
like I said uh in these narratives it's
just how it is which is why I find it
kind of boring cuz if you followed gam
and gate one if you followed politics
online uh you've seen this [ __ ] play out
and this is just how it's going to go
forever everyone's just boring uh people
want to believe that our work is
surgically removing the things that they
would have liked change this line make
this line less racist she says um that's
just not the reality of it I don't even
think and maybe this is you know
something people aren't agree with it is
what it is I don't you think sweet baby
inc's a problem and if you do you again
you're probably focusing on a tree and
not the forest sweet baby Inc is a
consultant company they're not making
games so I've been a consultant um I'm
sure some of you guys have as well the
way Consulting on anything works is
somebody has to choose to hire you which
means they're making the decision to
bring in a diversity focused writing
company then when you come in they still
have to tell you what are you going to
do what level of involvement are you
going to have they have to okay what
you're doing it then has to be okay to
go into the game these people are not
the issue like if you have a problem
direct your issues at the the main
problem if you have an issue with uh
what this company's doing it's not the
company's fault and because even if they
didn't exist the people making the
decision to bring them in still would
and they just hire people or use a
different company so I think it's
completely misplaced uh a or whatever
word we're going to use for sweet baby
specifically uh it's just obviously this
is the Catalyst I just don't know why
people focus on this so vem when it
seems like a you know it is what it is
Are there games that have stuff in it
that I don't like yeah I just choose not
to not to buy it I choose not to support
it is it anything about like oh man
there's a there's a gay character in
here there's a black I don't give a [ __ ]
like I literally couldn't care less the
more diverse the better because I think
one thing that is true with most people
that you'll learn is when you travel the
world your horizons are broader your
perspective on things are broader you
understand things um differently than if
you stay in your own bubble uh and I
think obviously having perspectives of
other people diverse groups of people is
good I think that helps you uh in your
understanding and perspective of the
world but at the same time what I don't
want is boxes to be ticked for people to
be used as essentially props and
two-dimensional assets to put into a
game where their plight and their story
and their culture and their you know
whatever it's going to be whatever word
we're going to use is not respected and
is not there you know for for people to
understand and and empathize with or
whatever it's going to be because I
think that does a disservice to those
people uh and obviously when you have
games that this is the issue right if
you're going to put like Pride Flags or
whatever in um in in Spider-Man 2 and
then you're going to remove them in a
different region to sell the game there
you aren't doing that as a you know good
faith uh we support this thing you're
doing that to Panda to a certain group
of people and then Panda to another one
and that makes me think that what you're
doing is not about diversity equity and
inclusion I think what you're doing is
you you are using those people and I
don't like that I think that makes a
mockery of of what you're actually doing
because you're not even if somebody
dislikes something in life you know keep
it to yourself I don't give a [ __ ] if
somebody dislikes something in life and
they just don't like it I can accept
that more than when somebody um
specifically says oh you know we really
support this thing and then proves that
you don't because you are making a
mockery of that thing at that point
that's my main issue and then OB
obviously the game journalist aspect and
and treating this as if it's like all
these people are so bad and we did
nothing our friends did nothing it's
[ __ ] boring so it's no coincidence
that the campaign against sweet baby Inc
is uh taking place during a contentious
election year a [ __ ]
off so it's it's mate everything in the
world it just has to be about American
politics doesn't it everything if I have
like a irregular Barrel movement I need
to [ __ ] say oh it's about Trump and
Biden man it's about you know those red
versus Blues it's about the political
landscape in America it's so pathetic
these people need to [ __ ] leave the
country at some point and and go and go
somewhere else and just understand not
everything on the planet revolves around
American politics cuz it's [ __ ] sad a
large scale harassment campaigns like
this Fuel and are fueled by political
events read the statement from the
mental health nonprofit take this whose
research director Rachel C Cowart is an
expert on extremism and radicalization
in video
games oh for [ __ ] sake as political
rhetoric heats up ahead of the US
presidential election later this year
this kind of online activity is going to
ramp up and it's important to understand
that these phenomena are interrelated
well if they weren't you wouldn't have a
[ __ ] job would you so it's got to be
you know it's got to be related
otherwise you'd be you'd have no [ __ ]
job you wouldn't be speaking into wired
right now you'd be in the job center I
don't know what you call it in the US uh
Media Matters reports to platforms like
YouTube unfor have already become
rallying points for what users hope to
turn into this second gam of gate asking
if their fellows are quote ready for the
Second Great War where's your [ __ ]
source for that quote W where you
getting that one from Brother people
will it's funny people are literally
even if this exists it's almost
certainly satire it's almost certainly
somebody being hyperbolic um here we go
he is Elon Mosk Elon Musk owner of X and
one of the richest men in the world has
retweeted a post claiming gaming gate 2
is underway uh while Libs of Tik Tok a
far right account the regularly targets
lgbtq plus people inspiring vicious
harassment of individuals and bomb
threats against schools and hospitals
he's currently targeting a former sweet
baby developer who has since gone on to
another studio for speaking about
creating a safe environment for a team
of color obviously if you're harassing
anyone you're wrong always like I don't
give a [ __ ] what the thing is if
somebody's committed a crime report them
to the police don't harass them if
you're going after somebody for anything
I'm never going to agree with you
because two wrongs don't make a right an
ie for an ie makes the world blind
whatever adage you want to use it's not
it's not correct and I don't understand
why it's a problem to say gamergate 2 is
underway when it literally is it's just
the label people use for this aspect of
the culture War gamergate one was a
thing that happened and then it spawned
this
divide and that's what people are
referring to as gamergate 2.0 like I
don't understand why that's like a a
gotcha like they're referring to the
thing as the thing Cally is known as
[ __ ] godam amidst all this sweet baby
16 person outfit in an industry of tens
of thousands to become a lightning rod
for a new rapidly grown campaign against
Su Spector of force diversification I
mean I again I don't with the idea of
force diversification uh because I don't
know where the force is coming from in
terms of um you know who's making is
sweet baby making these decisions no
obviously not do we know when they write
something that that it's forced I can't
say that because I don't know what the
plan was for the characters in the first
place obviously if you my idea is and
where most people fall on this I
personally still wouldn't care because I
just don't I'm if the game's good I'm
going to play the game if the movie is
good I'm going to watch the movie if the
book's good I'm going to read the book
but let's say you had W Winston
Churchill you made a game with Winston
Churchill in it and then you made
Winston Churchill a black woman
obviously people are going to complain
about that because you're changing
history and obviously that's a crazy um
just wild out there example because
that's what people do it's called
hyperbole um if you take a character
that already exists in something that
people have grown up and enjoyed and
then you change some element of that
character people are more likely to be
upset again do I care no I couldn't give
a [ __ ] when Magic Gathering made Aragon
a black man I I honestly couldn't care
less but I understand why people
wouldn't like it um do I think that they
don't like it because they're racist no
do I think some of them don't like it
because they're racist probably because
racists exist but do I think most people
feel that way no they just don't like it
when you change things that already
existed and that they like and they
think that doesn't make sense because
this character was written as a white
character he's described as a white
character he's been in all the movies as
a white character and then you make him
a black man obviously people are going
to be like that doesn't make a ton of
sense which is fine as an opinion you
know who who [ __ ] cares but obviously
the issue is when you label those people
as racist without listening to why they
have a problem in the first place just
stupid I just don't know what why you'd
want to live in a world where everywhere
you turn everyone's against you and is's
a bad person because that seems like a
really [ __ ] way to live that seems like
a really shitty World you've built
around yourself in your little bubble of
social media that every single person is
uh hateful racist Nazi like that sounds
[ __ ] that sounds laborous man to even
live life wake up and take a shower you
know drink your coffee in the morning
worried about like all these terrible
people that sounds like a [ __ ] [ __ ]
existence but you know whatever pays the
bills I guess because there's grifters
on both sides cuz obviously there is
there's people that you know
everything's a problem whenever there's
a a black character in anything whenever
there's a pride flag in anything
whenever there's a gay person anywhere
like there's always going to be be
people like that but if you treat
everybody as if they're all the same
extreme person you know what's going to
happen eventually they [ __ ] will be
because people don't like to be and this
is the core issue the Crux of the matter
people don't like to be told they are
this thing and cancelled or whatever
it's going to be made to feel as if
they're just equal to these people when
they've done nothing wrong because then
that makes them just join the group and
if they join the group it's very real
that they are more likely to have more
extreme opinions eventually because you
you know you hang around people long
enough you're probably going to adapt
some of their stuff it's just a thing
that happens if you keep pushing people
that are in the center to the right of
course there's going to be more people
there you know and I don't even say that
disparagingly because if you are right
leaning politically I don't care I
obviously care when you're like a
conspir conspiracy not or if you like
really don't like you know groups of
people for no [ __ ] reason but I don't
think most people are there on that
issue I know I've said that like 50
times but it's just [ __ ] true so
Bella co-founded sweet baby Inc in 2018
it's a studio that companies reach out
to for things like sensitiv readings or
as essentially a writer's room for hire
they make suggestions offer input but
they are not as the directors would have
you believe adding or removing
characters or story lines in a void
control of the project sweet baby works
on ultimately remains with the companies
that pay for its service
I don't even think that this is a
contentious point I think that The
Narrative of like sweet baby comes in
and ruins games is like that shit's like
fairy tale land because it's not how
business Works consultant companies
don't come in and and just they have to
be told what to do that this work has to
be okayed they're not just coming in and
being like you know barge open the door
like you right there white man writing
that character you stop we're we're
writing somebody else now like that's
not that's not the real world so yeah
obviously this is true I still have a
directory over me direct over me or
writer somebody else who goes who's
going to be able to make that decision
she said very few people have any kind
of veto power and certainly that does
not rest in the hands of Hired Hands
yeah not wrong uh although early efforts
began on sites like notorious harassment
Hub kiwi Farms last year here we go much
of the misinformation about sweet baby
has coester and sweet baby Inc detected
a steam cation group that builds itself
as a track eort games evolved with a
company you'll see this and it's amazing
that all of these articles you can I've
read two of them so far one being the
big kakei one and one um aside from this
one I can't remember what side it was on
PC something or or whatever they all
mention kiwi Farms because what they're
trying to do is Poison the Well what
they want is their readers to be like I
know what Kiwi Farms is isn't that that
website there has loads of people that
you know harass people and docks people
and blah blah blah um oh so they're like
them are they that's what they're doing
that's why it's there that's why they
bring it up it's why it's early on in
the article even though this video is 30
minutes long already uh moving on I'm
just reminding myself my throat's going
to start hurting soon already is as a
group founded January 29th also includes
a Discord server that has acted as a
fulcrum for hateful comments transphobia
homophobia racism and sexism I've not
been in there so I can't speak on this
there's no um evidence posted here so
there's no point in me saying yes or no
because not seen it not been shown it
following a kotak of report about swe
being a bay being detected members of
the chat have relentlessly harassed the
reporter of the story
online are you going to mention that she
posted and said you can't be racist
against white people are you going to
mention that I'm guessing you're not
going to be cuz that's where most of the
harassment came from again no evidence
harassment here according to One Sweet
Baby writer there was a significant
uptaking harassment aimed at the company
after the steam group's creation
including sending harassing texts and
DMs probably uh yeah I'm not going to
say no because I get harassing texts and
DMS and I just give my opinion on video
games so if people are like vly
diametrically opposed to your position
yeah there probably is going to be some
people um but obviously lazy narrative
to say it's you know the person's fault
for making the group when they're not
directing anybody to do anything if
that's the
case you are now responsible if anyone
that reads your article goes and
harasses any of those people because you
have to hold yourself accountable to
your own standards and that's the
standard you're setting uh by way of
essentially saying this group exists and
therefore you know they they are the
ones that have curated this audience
that's doing this thing um we agree to
tell the wr's name for their safety
they're treating this like a holy war
they say it is taking on a cult-like
Vibe uh in an interview on YouTube the
man who claims he started sweet B in
detected say's interest in the company
began with God of War Ragnarok the game
me admits to of never having played
where he quote noticed things were
different and wondered why is this game
like this yeah uh it does kind of sound
as silly he does kind of sound it does
sound kind of silly when you say I
noticed things off about this game but
you've not played it and also God of War
Ragnarok has like really good reviews
and people really like the game yeah I
don't I I don't know cuz I've not played
the game either but I don't really
obviously the game's good so the game
hasn't been ruined by anything right
it's not been ruined by uh inclusivity
or whatever else it seems like it's just
a good game and some people don't like
it which is everything in life
navigating sweet B's website he recounts
looking over projects they worked on
like the massively successful Spider-Man
2 another game he says he's never played
and noticing a pattern sweet be being
detected Creator who says he's based in
Brazil never explains exactly what that
pattern is instead using birds like w
using buzzword like w products and
virtue signaling and noting that several
of these games had an extremely diverse
cast yeah again I mean I didn't watch
the interview with him I think I skimmed
through part of it I I don't agree with
this like Narrative of extreme diversity
being something that's being forced on
anybody because if you live in almost
any large city in the West in fact any
large city almost anywhere go
outside and you're going to see a very
diverse range of people you're going to
see people of every color you're going
to see people of every uh earning
bracket you're going to see people
people on every spectrum of uh gender
and and
sexuality whether you agree with any of
those things or how other people leave
live their life is irrelevant because
you can choose not to be friends with
them or interact with them just like you
can choose not to buy the game what is
relevant is that those people do exist
outside and therefore them being in a
game or a media product shouldn't bother
you so much and again I do think that
that's not the big issue for most people
I don't think it is a lightning rod for
some people because they they're just
upset about you know some people being
in the game that they don't like and
maybe there's an aspect of like oh that
means there's going to be less of people
that represent me in the game but
there's still going to be enough of
those to to not worry about it right I
don't think you know why people are
going to be going out of games anytime
soon I think most of the time when
people say that like diversity has
harmed a product it's because the
product was going to be bad anyway and
the writing was bad and the game was bad
it's [ __ ] all to do with diversity I
think that's a lazy narrative later in
the interview he complains that our
games are entertainment the stuff we
love are utilized for this kind of stuff
political agendas maybe some people do
see it as as that well I guess obviously
some people do um I tend not to look at
everything as like politics because it's
boring I just tend to live my life in
the way of like our games our
entertainment is for everybody and if
there's stuff in a game you don't like
don't buy the game and obviously I can
understand people being upset if that
stuff ruin wins a game genre or a game
um franchise that they really loved but
I do honestly sincerely think that if
you do really believe that having a
diverse range of characters in something
ruins it that's probably a really
unreasonable opinion I do think if you
feel like stuff changing that was
already kind of set is like an issue for
you that's understandable in a way I do
also think if like there's stuff that
doesn't make sense like somebody gave me
the example cuz I was trying to
understand this opinion cuz I I didn't
really get it uh somebody was like oh
you know Battlefield 5 in the trailer
they had like a a British woman with
like the British army like fighting on
the front lines and a and a British guy
with a katana and I was like okay so
they've said that they based the game in
World War II there wasn't as far as I'm
Weare women fighting on the front lines
of the British army but there also
wasn't people running around with katas
jumping out windows so the issue that
there about this you know devaluing the
product because they're changing history
is not because of force diversity it's
because of [ __ ] writers because they've
also written in somebody running around
with the [ __ ] Katana jumping out
windows you know what I mean like it's
the game would have had an issue
regardless of whether there was this
thing that you focused on as opposed to
the other thing I did give people this
example and I I hope I'm not stupid when
I say this but maybe I am if you think
diversity ruins a product are you then
also saying that there cannot be a good
product that has like a main character
that's black or or gay right or Asian or
whatever it's going to be because if you
believe that your problem is not
diversity your problem is something you
don't like other people because I can't
marry the two and two together here of
like diversity is ruining things unless
you believe that they can't be good if
they do have diverse casts and
characters which I think is just utter
nonsense I think you can make anything
good as long as you're a good writer and
these characters make sense and they're
done in a respectful tasteful way the
the you know the role was built for them
and they have a purpose to be in not
just like shoehorn to be like yeah we're
super diverse and inclusive like that's
obviously an issue but in most
circumstances if you're going to tell me
you know that that was forced in there
it's like I can't come along on that
ride because I can't know so I don't
know how you can know games like God of
War ragnok Allen WI two both of which
include black women in prominent roles
in promotion story or both do not touch
on any political topics in their stories
Ragnarok a game built around mythical
Realms is about preventing the end of
the world Alan Wake is about the titular
right of returning from another worldly
prison and joining serson to investigate
ritual murders quotes there are a lot of
games that we have been accused of
working on especially if they include
characters of color or queer characters
they have nothing to do with those
billes I think that makes it very very
obvious what they think the pattern
really is so obviously one thing I
didn't mention is that if you tell this
story properly and don't be a [ __ ]
journalist that tells one side
completely and none of the other side
there was obviously people finding sweet
baby ink
employees saying things like oh you know
seeing two rich white people which rich
white straight people kiss makes me
disgusted it makes me physically sick to
see those rich white people kissing
their their straight mouths touch in
like obviously when you when in your
brain you're like these people are
forcing diversity and they're like no
we're not you know we you know we're
just including everybody and then you
read that from one of the people working
there you're like you aren't the people
that should be in charge of any
diversity if you have a [ __ ] hatred
for one group of people like that's not
inclusive mate that's inclusive of only
only the people you want to include
which isn't that your problem in the
first place that there's not enough
inclusion of the people you want to
include so it's you can't marry that
idea that you're the one that should be
in charge of uh being inclusive but you
literally [ __ ] hate one group of
people and it's a fairly large group of
people as well especially with Western
de demographics being what they are I
think that's a big issue people have
because as soon as you start looking
into it and you're like these are the
people that are doing the diversity that
are including everybody that are not
trying to you know Erase Me from the
gate I don't feel that way but I'm just
giving the what how people would feel uh
obviously it looks [ __ ] bad right if
you have an entire company where you
just see loads of them being like you
know [ __ ] these this specific group of
people we don't like them oh by the way
we're very inclusive we are B speculates
that one of the reasons a company's
facing ridicule is that sweet baby
harasses can't fathom that the people
behind their favorite games would
actually want her company's input they
have to assume that that no without
sweet B's intervention that would be a
white character say B pointing to
characters like Saga because surely My
Heroes agree with me Alan W 2 game
director KY Rowley has directly refuted
claims that Saga without sweet Bo's
intervention would have been white it's
absolutely not true I don't know and I
don't [ __ ] care frankly that's
totally irrelevant to me I honestly
think if you're getting upset that
there's like real people that exist in
games that are being represented I just
can't come along on that ride um again I
I could labor the point but we'll
continue There are marginalized Devy
work on these games and they want to put
that stuff in their games Fair Bella
says adding that it's strange that
players feel like characters of color
for example need to have their presence
Justus AI in any way I mean yeah not
unfair to say that I think you are
obviously always going to face backlash
for something that's not as common um
but obviously you will until you don't
because it's more common and all you can
really do is keep going but for all the
reasons I've already explained is why
people have an issue mostly and not just
people on the far side of the issue I'm
a huge Uncharted fan Bella says why is
Nathan Drake white is not a thing we
have to justify he just is yeah Fair
online all the devs at Studio sweet baby
Inc works with have come to the
company's defense in a thread on X a
writer from wi subnet games confirmed
that as consultant swe baby off his
ideas feedback and writing but none of
that gets into the game unless the core
Dev team agrees with it this is [ __ ]
just common sense this is water is wet
[ __ ] the writer who has since locked
their account posted sweet B is not know
is any Consulting Group coming into
wreck games they're helping smooth our
plots and deepen characters they ease
the burden on the core narrative team
the thread stop response get out of our
Hobby and take them with you I mean just
there's a very simple solution to this
and I've always said the same thing I
don't like you know a lot of the big
rightwing content creators that think
everything's woke and everything's
diverse just like I don't like a lot of
the big leftwing content creators that
think everybody's a bigger and a Nazi so
you know what I do I don't watch either
of them and then if the market agrees
with me they'll go away so this is the
same thing if you don't like when
Insomniac Games you know highest sweet
baby don't buy the game and if people
agree with you the game and the studio
will go away uh and that's that's
basically it right and that works for
everything do it with my YouTube channel
if you disagree with my take here which
I think is a very adult take this idea
that you need to create a force field
around something you enjoy and have
everybody believe the same thing as you
and have no dissenting opinions have no
different viewpoints on things is
a very sad way to live because you you
want to you should want to have other
people's opinions you should want to
know how other people feel on things not
harassing so you know if somebody comes
to my YouTube channel and says Kira
you're a absolute sucker of dicks I'm
probably going to be like well probably
not that person cuz that's kind of funny
but if somebody's like you know I think
you're the worst person ever and says
something really mean to me I might just
say okay [ __ ] you then and ban you and
it is what it is if somebody says like
oh you know I I agree with you on this
and I you know think uh this is my
opinion on this cool yeah if you write
out thoughtfully if it's not completely
[ __ ] stupid then sure but this idea
that people who feel this way just
aren't allowed to create games anymore
obviously if the market agreed with you
they they couldn't and they won't in the
future so it's kind of e it's an easy
solve harassment campaign against sweet
baby comes as the games industry under
goes a period of immense
contraction uh there's a reason for this
and it's [ __ ] all to do with Trump or
Biden or American politics luckily as it
always is never [ __ ] all to do with that
some 8,000 gaming industry employees
have reportedly already lost their job
in 2024 nearly onethird of De developers
were impacted by layoffs last year and
there's a growing movement within the
industry for workers to unionize to
protect the jobs that remain uh the
collective loss of talent the games
industry is undergoing will inevitably
have an impact on the quality of video
games to come yes and why did this
happen because of Co all the games
companies were like just like in Tech
and other uh areas that were not even
negatively affected by uh lockdowns but
positively affected because revenues
were s soaring and booming because
everyone was staying home and they had s
stimulus check money to spend randomly
obviously a lot of these companies were
like oh my God we've got so much money
this year record profits let's hire a
bunch of people and then everyone went
back to work and and started leaving the
house again and had less money because
of inflation and uh a cost of living
crisis and they stopped spending money
and then companies start losing money
not even losing money but not earning
the record profits they had before and
as we know you got to chase those
profits so what do you do you cut the
newest people at the studio and some of
the some of the older people as well
because they're the ones that command
the highest salary maybe you even leave
some of the newer people on to replace
the older ones and pay them less money
this is just what's happened it it it is
what it is if that impacts the quality
of video games to come who's to blame
the people who hired all those all those
people and didn't understand that they
were essentially operating in a probably
once in a lifetime situation where they
shouldn't be going crazy hiring a bunch
of people because it's going to go away
that's their problem they are the ones
that probably didn't lose their jobs uh
they're completely to blame for all all
the people losing their jobs yeah on the
sweet baby Inc detected Discord where
users often decry what they see as a
decline in video game quality there's
little care for the tumultuous year uh
for the industry that the industry has
had I feel nothing for these developers
who lost their jobs rote one user I mean
can understand obviously empathy costs
nothing um but I don't personally feel
anything for the developers who lost
their jobs because realistically I don't
know these people it sucks that they did
I wouldn't want people to lose their
jobs but it's not your job to to police
an entire industry but the way that this
is framed here where there's little care
for the tumultuous year the industry has
had that's not their problem their
consumers they buy products it's not
their job to to worry about who's
employed and and the situation
surrounding [ __ ] billion doll
companies and and these huge Studios
owned by Massive Publishers which in
almost all cases the people seeing the
layoffs because they're the ones with
these big exx that have got small
[ __ ] brains that thought it was a
good idea to hire thousands of people uh
for a [ __ ] 2-year period that was
going to go away how is it the
consumer's fault to feel a care for
something that's completely out of their
control for sweet baby co-founder David
B Bedard uh that dissonance is jarring
they love games but hey the people who
make them he says they won't get games
if there's no more people making them
there will be people because whatever
the
industry makes money which it does every
year it grows um maybe a little bit less
than it than it did in like 2020
2021 there will be people making games
because there's money to be made and if
a AAA company goes away people will play
a double a company and then the dou a
company will turn into a AAA company
because the extra revenue and they'll
replace you this is how the market works
it's very simple single a Indie devs
like CD project red making good games
over a long enough time span will turn
into a AAA company as they did and then
their companies their games will suffer
because they're less focused on the
creatives making decisions for the
consumer that enjoys that product and
more focused on making money for the
shareholders or private equity and then
over a long enough period of time they
either produce games that enough people
enjoy or they go away and they're
replaced by somebody else this is the
ABS and flows of the industry this is
the abs abs and flows of Market that's
how things work the idea that there
won't be games getting made is silly do
I agree that you know games are getting
worse um in a way but you know what I do
instead just don't play most AAA games I
play mostly indie games doublea games
and then support the studios to make
games I enjoy like from software like a
lot of jrpgs things like that laran you
know games that are from companies that
have earn my trust and produce products
I enjoy I support those games and then
the other ones I don't play them maybe
the standout every year like the games
of the year contenders uh I'll give them
a shot but most of the time I think
triaa games are not very good so I spend
my time and money elsewhere do I hate
the people that make those no I just
don't play them do some people
absolutely you could log online and talk
about your love of of dice or something
and somebody's going to hate you so you
know what's the relevance this is true
outside sweet babies ranks 2 last year a
poll conducted by the organizer the game
developer conference found that more
than 75% of Game Dev surveyed belief
harassment from players is a serious a
very serious problem I agree I do agree
um a lot of companies just simply stop
interacting with their Community because
their Community is AIDS this is just
true we've seen it every time because
the more you try to especially for like
competitive games or anything this is
true with content creation the loudest
people are the ones that are going to
stick with you the really negative
people and you're just under constant
assault sometimes by very loud voices of
people that are going to be unhappy
almost no matter what you do because
because they want what they want they
don't want the game that you're making
as the Creator as the as the Visionary
behind the product they want what they
want and if they don't get it they're
pissed so a lot of companies just don't
interact with their community and I'd
say that's fine like I honestly think
that there is a lot of [ __ ]
harassment from game uh players but that
comes from you being accessible because
obviously if you have in your Twitter
bio or whatever that you work at a game
the [ __ ] loonies are going to show up
and this is again true for anything if
you do anything public facing it sucks
in an ideal world would I want that to
be the case no if you've done nothing
wrong you should be left alone I think
even if you've done something wrong
obviously people harassing you is that
reflects poorly on them even if you're a
bad person but that's just how the world
works it it sucks but it is what it is
all the amounts all this amounts to
Sweet Baby becoming scapegoat for
anything players hate in games
especially as it relates to diversity
and inclusion true yeah they are a
scapegoat that basically is it before
badad says they had nobody to point a
finger at they did it was the wokies
not to be confused with the brokies by
and rate the hit record what they're
telling us is we are the reason all
these games are
flopping I have seen people say that too
my voice is going we need to wrap this
one up I've seen people say that too
that's dumb people were saying like the
um can you even say suicide whatever The
Suicide Squad killed the Justice League
game was bad because
of this company in inclusion that was
bad because the game was [ __ ]
like it was going to be [ __ ] if these
people never touched the game it was
always going to be [ __ ] a lot of triaa
games you'll come to find are [ __ ] or
they are mediocre they're middling
they're subpar they're [ __ ] below
average however sweet baby Inc detector
tries to paint the company it's rallying
against uh Belair says that two have
more in common than they think I don't
want tokenization either she says I
don't want forc adversity either part of
sweet baby's job is to make characters
more authentic and dynamic within their
worlds strong character she says in a
sense of how well they are written and
realized this could be true this could
be true but when people are finding
clips of you and tweets of your
employees
saying other
things that's an issue and just like
people can't prove that you you know
woked everything [ __ ] that term um you
can't prove that you aren't doing it
either and that you don't want forc
diversity it's just one of those things
where it's this is such a [ __ ]
lacking in Nuance subject in most cases
where people are just taking sides
[ __ ] the line in the Sand's been
drawn and everyone's screaming at each
other it's just [ __ ] and obviously I'm
opening myself up to a bunch of nonsense
because I'm making this video cuz some
people aren't going to listen to me some
people are going to vly disagree with me
on both sides because being in the
middle on any topic is just [ __ ] you're
way better of just joining one side and
just milking it for all it's worth just
join a side and just make money just
Griff the [ __ ] out of everybody because
having Nuance on any topic or trying to
like see things from both sides is a
waste of time it really is it's the sad
reality so frankly B says there are
positive and interesting conversations
to be had but they can't start from this
place she continues you can't convince
the conspiracy theorists I don't think
everyone's a conspiracy theorist um you
can't convince people who are are
hateful true don't think most people are
hateful you can't change those Minds
necessarily true uh but yeah I don't
agree with the premise that everyone is
but at the very least we can give other
people a place to speak about what they
believe speak about their values and to
rise above it was that what you were
doing though when you were trying to get
this guy's [ __ ] Steam account banned
for just no reason cuz he made a list
like is that where we're at like d
platform this man just delete his
account that he spent loads of money on
because he made a list and this list was
video game not people
like I don't know man it sounds like you
don't want a conversation if that's the
sort of tactics you're going to resort
to Sweet bab's Founders say that as far
as the company's business is concerned
the harassment campaign so far has been
unsuccessful in interrupting their work
their clients are supportive say Belair
because many game studios are familiar
with online abuse sweet baby has been
hesitant to directly address which
characters or story lines it has worked
on because Bel worries that could lead
to harassment of other developers on
those projects quote you shouldn't be
sending this kind of hate to anybody
true
if you don't like something that's just
fine true deal with it also true don't
buy another game if you don't want to
but you don't need to launch a whole
campaign about it I can understand
people wanting to launch a campaign
which seems like that's kind of the way
it's going now with this whole again
it's US versus their mentality but the
media is also launching a campaign so
we're a lot of AA devs and Studios it
everyone's turned this you you don't you
know the saying it takes two to tango it
[ __ ] does you can't Tango on your own
you can't you know grab someone in Tango
that's not fair you know you're not
allowed to do that anymore if these
people were doing this and and you
didn't have all these journalists and
[ __ ] writing stories where they they
don't present any of what you've done or
said or any of the issues people
actually are worried about or care about
then obviously it's just going to it's
going to be a campaign because you're
campaigning like man it's just so
disingenuous and obviously I know that
this harassment just like I know
there'll be harassment on the other side
and I know that there's going to be
racist people and bigoted people that
are on that side that don't like when
there's you know any of these other
people diverse ranges of people whatever
in games they exist they've always
existed the unfortunate reality
is the game journalists are just utterly
dislikable they're detestable they're
deplorable in many cases um and
obviously when you also uh somebody in
charge of diversity in games and you're
posting that you don't like
these people that are in your words
campaigning against you obviously you
just make you just make everything worse
if you just employed people that weren't
doing that and you didn't say certain
things at game conferences and if uh you
didn't try to get People canceled and
their Twitter accounts uh banned and
harassed and their steam accounts banned
I think this would be way less of of a
deal because this is always existed
people have always been like oh man
[ __ ] that new film's got a gay person
in it [ __ ] that like people have
always been like that and they're always
going to be you're never going to
eliminate homophobia or racism or sexism
or any of that [ __ ] there's always going
to be somebody that feels that way I
feel like it's from a place of ignorance
I don't think people are inherently born
to to you know hate somebody I think
it's a circumstance that's made them
that way I think it's a lack of exposure
to diversity in people in the world a
lot of the times it's how they were
raised by people that are deficient in
some way uh and have their own demons I
don't think you're removing that and
you're certainly not by treating
everyone as if if they any kind of
dissenting opinion about anything that
you do they're all that you're just
going to make it worse forever add INF
forite on end the story um but there we
go that's the video hopefully you
[ __ ] didn't have an aneurism while
watching it I'm going to go and sleep
now it's 2:20 in the morning I'm not
going to upload this today um if you
enjoyed watching buy some stuff from the
gamer Subs website gamer Subs GG for all
um and you can get a disc account with
my code Link in the video description I
get a kickback you get money off watch
Magic the Gathering videos Link in video
description see you next time peace