hey guys my name is marina i'm 32 years
old and by this age i was able to build
11 income streams in this video i'm
gonna talk about how hard it is to
maintain them how big of a team do you
have to have in order to be able to have
all of those income streams and how
passive they actually are because i'm 32
right now and i'm like you know i have
two kids i want to live a slower life
maybe i want to spend more time with my
kids versus working all day in this
video i'm also going to talk about what
happens if i stop working tomorrow how
much money i would still be able to make
let's do it and this video is not made
for me to brag about having passive
source of income this video is to
inspire you if you don't know our story
we came to the us back in 2015 we had a
startup back then and we were lucky that
we were accepted to one of the
accelerators here in silicon valley and
this place definitely inspired me to be
diversified this place inspired me to
try new things because you just see
people doing all this different stuff
and you're like what happens if i do the
same the first source of income is
youtube i have three youtube channels
including this one and you could call it
passive but it's actually not i create
videos once a week for each channel
which means three videos a week and i
also create short videos
and i get paid for it youtube pays me
around 20 to 25 000 dollars a month but
i have the whole team that helps me with
production editing
coming up with topics reviewing comments
reviewing analytics but what i really
wanted to show you here is that you can
create evergreen content that would keep
generating revenue for you let me show
you how youtube can be a passive source
of income so if you look at my analytics
and this is my lingua marina channel
number one
cash generating video is the video that
i made back in 2018. last month it
brought 448 dollars so what it means if
i stop producing content tomorrow and
decide to retire from content creation i
would still have videos that are
evergreen that would keep generating
revenue for me and if we look at top 10
videos that i've created this one was
created in 2020 and it generated 440
dollars these are the most recent ones
these are 2022 2022 this one 2018
247 dollars last month 2020 230 and this
long tail goes on and on and on if you
just scroll through all of my uh cash
generating videos
a lot of them i would say more than a
half of them would be from the previous
years and what i keep saying to all the
youtubers if you start creating content
think of your media library as of your
asset because you can retire you know
what we can do with this content we can
repurpose it to other social media
platforms which i'm gonna talk about
later in this video
but i think having three channels if i
decide to retire and stop producing
content in a year youtube would still
generate maybe four thousand dollars
five thousand dollars a month with me
doing absolutely nothing which is kind
of amazing so if you've been thinking
about going to youtube
long videos is the way to create this
passive income for you for years to come
by the way in this video we're going to
talk about four buckets of incomes that
i have bucket number one is related to
content creation bucket number two is
education slash teaching number three
business and number four investing so
with content creation we just talked
about youtube adsense the next income
stream is
tick tock so we just talked about
youtube adsense number two creating
short videos and what i like again about
short videos we currently post them on
tick tock instagram and youtube shorts
and the same content generates income
across three platforms so we don't
really have to create three different
videos now with youtube you're part of
the shorts fund and it's included in my
adsense revenue number two is tick tock
which brings several hundred dollars a
month i could potentially retire from
tick tock and ask my team to repurpose
the existing content not sure it's the
best strategy because i would probably
be able to generate maybe like 100 a
month
and i would still need to pay the team
number three instagram reels bonus which
is kind of cool instagram started paying
you for views on reels and i'm doing
this experiment where i'm trying to post
a real a day but again the maximum right
now is like a thousand dollars and it's
not passive at all so you have to post
by yourself but again the thing is you
create one piece of content it goes to
youtube shorts it goes to tick tock and
it goes to instagram number four here
billy billy billy billy is actually this
chinese youtube
and they have incentive program i can't
disclose the numbers how much they
paying me but they pay really well and
again
what is kind of cool about that type of
income we just post the same content
that i post on youtube that's it i have
an assistant who's chinese she's helping
me translate thumbnails and titles again
guys this is to inspire you when you
create long-form content it can live on
several platforms without you making new
content so repurposing and finding the
right people to help you with that if
you decide to like fully retire that's
the key the next income stream
facebook so facebook again we can just
post the same videos that we post on
instagram and
tick tock and youtube shorts and also
youtube long videos the only thing you
have to pay attention there is that your
videos are one minute or longer so we
sometimes need to add extra frames if
we're creating like a tick tock which is
59 seconds but anyways what i wanted to
warn you against here on these social
media platforms they are very unreliable
especially
like facebook they have this thing if
you're russian you can't monetize on
facebook i am russian uh but um i've
lived in the us i'm a tax resident here
but they found some phone number that i
probably had when i registered facebook
back in 2004 or whatever and they
demonetized me on facebook and they
don't really have support system i tried
reaching out i'm still demonetized so i
would just put a question mark here and
this story should teach you that you
can't rely on one platform you can't
rely on one source of income this is why
content creation is only part of what i
do and business and education number two
and three they are also super important
just because you know i don't want to be
dependent on the platforms and their
algorithms because they can change
tomorrow or tomorrow they decide that if
you hold russian passport or any other
passport 2022 has just been a crazy
right for me learning about this stuff
how to not be dependent on just one
platform so my advice to you once you
start creating content also think about
collecting emails because this is what
you can own in terms of owning your
audience and creating a product when
talking about building income strategies
i think it's really really important to
talk about the mindset and i know this
hustle culture is everywhere and this is
how i got here i hustled in your 20s you
hustle you work and work and work and
work but what i realized being 32
is that you need to slow down and when i
started working with like my emotions i
realized that this willingness to try
everything like i see someone doing a
movie i'm like oh do i need to do a
movie i see someone starting a business
and e-commerce like do i need to try
that i see someone doing a netflix show
i'm like i want to try that as well and
you can call it several things
you can say i'm excited about
experiencing a lot of things i'm excited
about making more money et cetera what i
realized that over a period of time it
makes me feel
kind of bad about not being able to
accomplish everything and i started
thinking like what is this feeling what
am i feeling and i realize this is
actually greediness i'm kind of greedy
to make more money i'm kind of greedy to
experience more in this life i'm greedy
about the emotions that other people
experience
and after i realized that it's
greediness i'm like okay this is
actually not the best feeling in the
world and i need to be able to tame it i
need to be able to like understand okay
marina this is you being greedy and it's
impossible to get everything and it's
also really important to live a life so
when you start building those income
streams only go for the ones that you're
actually passionate about like what is
your passion what is the best value you
can give to this world because we only
have one life and we can waste it you
know doing gazillion things just because
we get excited so if you find yourself
in this trap where everybody is doing
everything and you want to try
everything
limit the amount of exposure unfollow
people stop watching movies
stop hanging out with friends
who are like doing this this and that
just focus on whatever you want to do
and again social media is super
distracting so when i'm in the mood like
oh my god everybody's doing everything
and i'm not doing everything i just go
off instagram for several days and you
can't and yeah this is coming from
content creator hi but i think it's
really important that we focus on our
true desires and in 22 unfortunately one
of the
best ways to do it is to stop following
people on social media for at least a
couple of days and see what happens if
you're thinking of starting a business
or selling an online course this
information is for you everyone keeps
saying and i keep saying that myself if
you want to start a business or a course
or anything the first thing you need to
have is an email list of your customers
but how do you collect them there is a
platform called system.io that can help
you with that by the way if you're
starting a small business and have less
than 2 000 contacts you can use their
forever free plan this plan has very
generous limits up to 2 000 contacts
unlimited emails unlimited students if
you create a course and yes you can
create a course with their forever free
plan and you can create a workflow an
email campaign and so much more and
believe me this is a great deal
especially if you're just starting out
when your business starts growing and
you exceed 2000 contacts they still have
affordable plans for example 97 a month
for an unlimited number of contacts and
by the way for some of their competitors
97 a month would be the entry price for
like a couple hundred emails they offer
free migration from any other service
that you're using right now if you buy
their unlimited plan or if you buy their
annual subscription by the way you can
get 30 off their annual subscription
right now their interface is very easy
to use for example you can build a sales
funnel in under 30 seconds with just
three clicks the same goes to a website
builder user proven templates to drag
and drop interface to create a website
in minutes by the way system.io has a
very generous affiliate program where
they pay 40
monthly in recurring commissions to
their affiliates and they have an also a
dedicated web page on their website
where they tell you how to promote them
easily try system.io with their forever
free plan if you're starting a business
if you're thinking how do i collect my
customers emails or if you're launching
a course the link is down in the
description below let's talk about
number two education and teaching the
easiest product you can create are
consultations when you do one-on-ones i
used to do them this is how i started
but i stopped doing them just because i
felt that i could bring more value to
thousands of people by saying the same
in the videos so i was like okay if
people are asking me pretty much the
same questions they were asking me about
gmat and getting admitted for the
fulbright scholarships i was like let's
create a pdfs let's create workbooks
let's create workbooks for english
language learners so i hired a team of
professional teachers and we created
those
pdfs so 2.1 will be
pdfs
workbooks now this is truly passive
income you can create campaigns you can
run ads and you can automate all of that
right now i probably make four thousand
dollars selling workbooks and the best
part i only pay customer support team to
get back to emails the product is out
there you upload it on a platform and it
sells this is the best type of product
because it lives by itself and all you
have to do is figure out marketing and
figure out customer support
2.2 courses now these are harder to
create
because you need methodology you need
tutors you need um email funnels you
need the platform like there is so much
going to course creation and i know a
lot of sometimes people think like ah
creators just create a course and blah
blah blah it's actually a lot of work
and not all of the courses are that
profitable but once you create a course
and you create a team around it you can
make it evergreen so i think if i retire
i would still be able to make maybe like
three thousand dollars here on workbooks
and probably five thousand dollars here
on courses and by the way from all the
content if i decide to retire tomorrow
probably i would say let's say four
thousand dollars a month i don't really
know i don't want to experiment with
that in the nearest future but this is
what i think another thing actually
comes from tim ferriss's four-hour work
week
batch your tasks so today's monday and
monday is my shoot day this is when i
shoot three videos and two short videos
because this is when i put my makeup on
and dress up i have a special day when i
have calls with my team i have a day
when i have external calls like podcasts
or meeting people hanging out with
startups i have a special day for office
work and i have special day for webinars
and classes that i teach
batching tasks is the best thing you can
do because otherwise you can get too
distracted during the day if you switch
from one task to another number three
business now this is the best ever just
because if you create a product that is
not dependent on you and when we were
creating lingotrip i was really involved
into like marketing and everything but
then couple of years
i was like let me stop promoting
linguatrip in all of my videos and i
stopped for a couple of years because we
wanted to build
a system that is not dependent on me as
a creator and initially it didn't depend
on me because we started a business back
in 2011 and i only started my blogs in
2015 2014 and that's the best it's a big
team
who knows what they're doing my husband
runs this company and i already
experimented with fully retiring uh from
the company when i had my kids so
to every content creator out there or if
you're like what should i do with my
life building a business that doesn't
depend on you is the best thing you can
do but a full disclaimer here i've never
seen a person who's like 100 not doing
anything in the business you still need
to be on the board you still need to be
there when crisis happens but in general
if we talk about like content creation
creating educational content or business
business would be the most passive if
you decide to retire and if you build
the right system okay
delegating oh my god guys i know like
i'm talking to so many people and
they're like oh i don't know whether i
should hire people like i've never hired
before please try outsourcing something
the first hire should always be your
personal assistant when i had this
thought of like should i hire my first
person
i was doing everything myself but every
day i started asking myself a question
could i delegate this like i was
translating people's documents for visas
could i delegate this absolutely my
first hire happened back in 2012 but
till this day i keep asking myself the
same question every day can i delegate
it would it be worth it and if the
answer is yes i try to hire someone so
if you're willing to build truly passive
income sources please start to learn how
to hire
personal assistant as a first hire and
also build systems create task lists
spreadsheets so it's easier for you to
hire and manage your team and number
four is investing this year has been
rough most of my portfolios are not
profitable the one that's profitable i
think it's like yielding one percent a
year but this is a crazy year
because i'm a long-term investor my
hopes are that in 10 years if i decide
to retire with my current portfolios i
would still be able to generate some
income and this will be like 100 passive
my only task is to just rebalance
portfolios or hire someone to do that
and because i'm in this mode of thinking
like let's hustle less let's live more
let's live a slower life let's enjoy my
goal this year is to create two more
passive incomes and by that i mean
buying real estate i'm still debating
where and i'm still calculating my cash
flow so i'm still learning and you
probably saw a video where i showed you
what 1.5 million gets in silicon valley
is just crazy and strategy number two
that i've already started working on is
startup investing i don't really have
any hopes here like i know it's super
risky but because i live in silicon
valley and it's just this culture here
of supporting young entrepreneurs
investing in risky things let's see
where this brings me in 10 years than
what's going to happen so this is also
another passive income strategy that i'm
working on this is the hardest one it's
very easy to say yes it's really hard to
say no and there are many psychological
reasons for that we want to be liked we
don't want to make other people
uncomfortable we're thinking that we're
missing out an opportunity but believe
me you have a very limited amount of
energy and time and
you should focus on what you're truly
great at we recently had lunch at
apple's office and there's this quote by
steve jobs that says if you're doing
something that is good you need to stop
to focus on something awesome and it's
all about finding your superpower it's i
mentioned delegating i mentioned trying
to find where you can bring the most
value this is what steve jobs talked
about and i know it's really hard but i
know it's easier said than done as and
as a person who's again super greedy for
everything i want to try everything i
created this role for myself
if something that i do
generates income but i don't really
enjoy it i learn how to delegate it and
i try to delegate so it's passively
existing without me like at first i
wasn't too excited about tick tock so i
taught my team how to create short
content there for me but if something
that i'm not excited about is not
generating any income i just stop doing
it no matter how other people tell me
like oh you know selling products on
amazon is the best i know it's not for
me and i've tried selling like a
physical product and we were barely
break even on it so we just stopped i
loved that product but i wasn't too
passionate so saying no stopping good
projects in order to focus on the
awesome ones is another role oh another
income stream related to content
creation is affiliate marketing and with
affiliate marketing you basically
promote products in your videos or on
your website and when somebody buys
using your link
you get some revenue this is kind of
passive but it doesn't generate a lot of
revenue and i think if i fully retire
that would probably be like maybe extra
100 but not too much if i'm being
optimistic and uh hoping that things
stay as they are right now so we still
get adsense revenue we still get
monetized on tick tock we still sell our
courses the way they sell them without
me actually promoting them all the time
i think i would be able to make from 15
to 20k from the content that i've
already created from the courses that
i've already created and from some of my
investments i'm not talking about my
business here because again with the
business my strategy is always invest
back into business because when you're
investing i like to be controlling
things and with the business you control
them uh so with the business my strategy
is like yes i could pay myself higher
salary but why don't i just hire the
best people and
the best teachers to create the best
product in the world like this this is
my strategy with the business and the
last thing that i've learned copy others
most of the things have already been
tried by other people and it's not about
like blindly coping everything it's
about getting inspired like we have this
community of people who talk about
english on youtube and uh if you're in
the space you understand that
a lot of big creators
somebody comes up with the topic and
we're like oh that's a great topic like
50 common phrases so i'll do 50 common
phrases or somebody came up with stop
saying thank you and everybody makes the
same types of videos it's not like we
blindly copy each other but we get
inspired and we create our own content
using the topics that perform well on
youtube and this is what i teach on my
youtube course like if you see your
competitor doing something and it
performs well do it it's just sometimes
we're like i want to create something
unique i want uh to create something
that's not in the market and this could
actually be a trap first of all you can
create something that's already on the
market but it's just too small because
the problem is too small and you just
didn't realize people don't need a
product and sometimes you think oh i
really want to create something new that
never existed but the thing is the
problem here could be that the problem
is too small and there is no demand for
what you're creating so it has to be
like truly innovating and you need to
test and this is yes this is how
biggest companies are created like
google and uber but if it's a small
business i would think twice if your
space doesn't have competitors so that
was it for me for today guys thank you
so much for watching this video up to
the very end i really hope that i
wouldn't have to fully retire and i
would still keep creating content and i
think as a woman like this is the major
difference i see between my husband and
is that i'm always thinking about plans
b like what happens if what happens if
what happens if what happens if he's
always like all in like this business is
gonna be one billion dollar company i
don't want to start anything else i want
to be all in on this one so this is the
way we are i don't know if it's like
female male thing or it's our
personality types but again as i
mentioned this year i would focus on
more passive income strategies and of
course i'm going to share them on this
channel so make sure you subscribe and
hit the notification bell to not miss my
next videos and talk to you soon bye-bye