Instagram is destroying Society but
Instagram used to be a great site it was
founded by a man who rejected employment
in three of the biggest Tech firms
Twitter Facebook and Google because
instead the founder wants to make a
positive change on the internet his
app's algorithms and ads would be hand
selected by him and only his tiny team
which is why Instagram rejected data
harvesting they rejected the toxic
aspects of social media to create
something healthy something that would
revolutionize photo sharing and
photography by doing this Instagram
amassed 10 million users in just 10
months of its launch but then something
changed Instagram turned into everything
it sought to destroy becoming widely
regarded as the worst social media site
for our mental health with 400 million
Instagram users now feeling unattractive
leading to the term Instagram reality
going mainstream and of course this has
resulted in skyrocketing levels of
depression anxiety and eating disorders
with Instagram even admitting that the
app is quote harmful for a sizable
percentage of teens all of this and yet
Instagram is now planning to release a
version of the app for children under
the age of 13. so what's behind the
change in the app what made Instagram so
toxic well once you understand how
Zuckerberg manipulated Instagram and his
co-founders for personal gain you start
to understand the bigger picture of what
Instagram really means for Facebook's
future and what this means for us and
trust me in the next five years it's
gonna get bad but to understand why we
need to go back to where it all started
Kevin and Mike were similarly normal
kids with an affinity for coding
although letter was public about Mike's
early life Kevin on the other hand was
particularly destined to work in Tech
his parents were both from a corporate
Tech background and Kevin spent much of
his childhood gaming and designing his
own levels this early interest led him
to study management science in
engineering at Stanford and it was at
Stanford that Kevin's system would meet
his fellow co-founder Mike kriger during
his studies Kevin was exceptional being
accepted into the highly selective
Mayfield fellows program where he would
take part in an internship program at
startup companies one of these dark side
companies he would work at was called
audio later known as Twitter however
Kevin's sister would only leave after a
few months but not until he made
essential connections with Twitter's
Founders it was these sorts of Newfound
Connections in Silicon Valley that also
meant he would cross paths with Mark
Zuckerberg he was actually offered a job
at Facebook but declined the offer to
instead study Photography in Italy which
to make clear meant that Kevin Systrom
had narrowly avoided jobs at two of the
biggest tech companies he had no idea on
the missed potential and instead of
making billions he would cash his chips
in on studying photography instead
something that would actually
surprisingly pay dividends later on and
over the next few years Kevin would work
for a few different tech companies he
even spent some time working at Google
but his passion still lame building
something of his own to many it would
seem like Kevin had missed the boat
turning down three separate dream jobs
we're talking about 2006 the time that
Facebook Twitter Google were all just
blowing up and yet Kevin missed all of
these opportunities but what he would do
next would more than make up for this
and so following his passion system
would want to compete with all these
companies he worked at but his first
four-way into entrepreneurship wasn't
really a success by any means his first
business would be simple Kevin would
reconnect with a Stanford friend Mike
who was a professional software engineer
the two would then work together to
build an app called bourbon bourbon was
a sort of check-in app where users can
post updates on where they had been and
attached pictures but this was more
Kevin's hobby this wasn't solving any
problems the market didn't need it they
didn't want it and so the app failed to
gain any traction forward to Kevin's
dismay because at the same time he was
watching Facebook Twitter Google all
rapidly take off and he was left with
nothing and So after talking to some
users the co-founders would discover
that people didn't really care about the
check-in features or most of the other
features of the App instead people only
exclusively use the photo showing part
of the app however because of the way
that Mike and Kevin had built the app
and its design investors were still
impressed with investors actually
pouring up to 500 000 into the app 25
000 of which coming from Kevin's former
boss Jack Dorsey but even with this cash
injection bourbon was destined to be
dead in the water an app with 500 000
backing only had 100 users with most of
the users only preferring the photo
sharing technology anyway Kevin was
faced with a crisis what was next for
the company if this failed he would lose
all his reputation and the connections
that came with it he would be an
embarrassment all the opportunities he
missed for this the Founders were now
faced with a very hard Choice should
they preserve their current idea or
throw it all away and start again from
scratch considering the fact that pretty
much no one's had a bourbon it should be
obvious what really went down but on
this next venture they would learn from
their mistakes instead of trying to find
a use for the current technology itself
they would instead find a problem that
needed to be solved first and so the
Pair worked on what bourbon did best the
mobile photo sharing at the time the
current way that people were showing
photos online was just full of problems
the main one being that uploading a
photo would just take ages and so the
founders would solve this problem by
beginning the process much earlier than
other apps instead of starting the
upload process as the last step
Instagram would instead start uploading
the photo much sooner which would lead
to much quicker upload times however the
biggest problem they would solve was
that mobile pictures just didn't look
very good so the founders would come up
with multiple solutions for this first
they Strang the photos down to a much
smaller Square resolution making photos
look good on any phone meaning photos on
Instagram just seemed way more focused
this even helped with the upload problem
smaller photos meant smaller files which
meant quicker uploads however Kevin and
Mike's other solution for the poor
quality problem was their most ingenious
yet they would build photos into the new
app letting anyone give their photos a
professional touch and after eight weeks
of all this hard work the app was ready
for release in 2010. the only thing they
needed now was a new name and they
decided on Instagram within days of
Instagram's release it was immediately
clear that all their Innovation had paid
off Instagram was a smash hit people
absolutely loved it on December 12 2010
Instagram had gained 1 million active
users just two months after its release
and of course this crazy growth was then
supplemented by even bigger Investments
the company raised seven million dollars
in funding in early 2011 with this
funding coming from a wide variety of
people some came from Venture Capital
firms like Benchmark capital and others
with the Instagram Founders connections
from Silicon Valley with Jack Dorsey
being a notable investor this whole deal
would eventually value Instagram at
about 25 million dollars not bad
considering it was only released about
half a year ago but this amount was
pennies compared to what Instagram would
become now that Instagram had
established itself and was gaining
thousands of users every day heads the
sun to turn Kevin and Mike were quoting
offers from numerous companies to buy
Instagram and the day-to-day work didn't
pause for these deals either Instagram
required constant attention especially
because the founders didn't want to use
an algorithm out of fear that it would
be exploited instead Instagram's small
team of 12 would have to manually choose
which photos were promoted on the
platform whilst this was a stressful
task it ensured a certain level of
quality on Instagram's homepage and this
hard work was paying off for Instagram
massively it seemed like the app had
just unlimited potential firstly the app
had massive growth numbers in June of
2011 around 8 months after its launch
Instagram had amassed 5 million users
which were going to be 10 million just
two months after Instagram's growth was
then further boosted by endorsements
from some massive names Justin Bieber
and Ariana Grande were early adopters
and they would bring their millions of
fans to the platform because of this
Instagram was becoming the king of
Silicon Valley Instagram was now posing
a major long-term threat to the Giants
of big Tech namely Twitter and Facebook
which is why it did seem likely that
Twitter would buy Instagram considering
Jack dorsey's personal connections with
the founders along with substantial
investments in the company which is what
made it all the more surprising when
Facebook bought Instagram for one
billion dollars in early April of 2012.
but why did the founders choose Facebook
over all the other suitors well it's all
down to the deal they got the most
important part of the deal was that
Instagram would stay largely independent
for Facebook despite becoming a
subsidiary Facebook would also give
Instagram large amounts of funding and
would help them grow their business
system and Kroger would also stay a CEO
and CTO respectively enabling the
company to be inhibited in this growth
on top of this the power would make
hundreds of millions from the deal they
would never need to work another day in
their lives sister Malone is estimated
to have made a cool 400 million dollars
in cash and early on Facebook were good
with their promises numerous new
features were quickly added to the app
like video sharing and photo tagging as
both of these Concepts were already in
Facebook's interface and would likely
fund it through the deal however all of
this didn't come without a big cost at
the time of the deal there weren't
really any concerns about Facebook
getting a monopoly but Instagram and
Facebook have an incredibly similar
platform this couple with the immense
growth of Instagram should have raised
at least a few alarms I mean Mark
Zuckerberg and Jack Dorsey could see the
real threat Instagram is posing to the
social media space however The
Regulators somehow approved the
acquisition without a second thought
legal battles are still raging to the
stair by whether Facebook has a monopoly
on social media and we haven't even
mentioned Facebook's ownership of
WhatsApp and let's learn the concept of
the metaverse regardless we'll get to
these problems later in the video but in
the years after the acquisition in 2012
Instagram's growth would only continue
to soar hitting 50 million users in just
three weeks after the acquisition which
would then rise to 100 million less than
a year after that but with this huge
growth was also huge controversies that
with my Instagram's reputation first
under Facebook Instagram would update
its times of service letting itself sell
used as photos without paying the user
or even telling them about it which
meant that Instagram now owned the
millions of photos uploaded every day
and this was the first of the many
Sinister changes that came from
Facebook's acquisition but at one issue
had nothing to do with Facebook and that
was crime on Instagram just a year after
Instagram's release the platform is
inundated with self-advertising drug
dealers as stupid as it sounds to
broadcast your crimes on the internet
the lack of oversight from Instagram
made being caught very unlikely image
recognition technology was still very
primitive and Instagram had too few
employees to monitor all of its millions
of posts in fact back in those early
years there were only 13 employees
running the entire site this meant that
the founders were almost powerless to
stop the wave of crime on their own
platform they did try some half measures
like Banning the hashtags related to
drugs and drug dealing however these
bands were easily circumvented the
criminals just made new hashtags instead
another problem that the founders were
facing was that these criminals posts
would often pop up and use as
recommended fees and as these drug posts
were often targeted towards teens young
people's Feats were always the worst
affected when asked about this in 2013
an Instagram spoke past stated that
quote people can't buy things on
Instagram we are simply a place where
people share photos and videos and
because of this attitude nothing's
changed the consequences of this were
then documented in a vice documentary
from 2021 which detailed how money
launderers fish for victims through
Instagram with post advertising fast and
easy money once desperate people take
the criminals money they are often
manipulated into riskier and risky skin
which often results in the victims going
to prison or Worse being caught by other
criminals because when the banks do
catch on and freeze the money the
victims often end up owing thousands to
organize criminal groups there's been a
flurry of Articles written just this
year describing how easy it is to find
these schemes the Watchdog Tech
transparency group reports that drug
hashtags are recommended to users as
young as 13 years old in testing they
found that one new Teen account they
made only needed two Taps to find an
account advertising Xanax and Fentanyl
although this is a long-term problem
that's affected Instagram since its
Inception but these sorts of problems
would never stop its growth and after
the Facebook deal was closed Instagram
did seem to be in safe hands which was
true at first Instagram had near full
autonomy to develop into a social media
giant with the founders being free to do
as they want with the platform however
this of course wouldn't be the case
forever you see Kevin's system had
earlier stated in 2012 that there
weren't any plans to turn photos into
ads but then just one year later
Facebook had four sponsored posts onto
the platform this then came with a
plethora of other Advertiser friendly
changes like letting advertise see
analytics on their posts now the
founders never really wanted to spam
their site without but Facebook did
Facebook needed to make Instagram
profitable which on the surface would
sound reasonable but eventually this
would have died of consequences for the
platform consequences that were bubbling
under the surface but on the surface
everything did seem to be going great
Instagram was becoming profitable and by
the summer of 2016 Instagram had amassed
500 million users however inside the
company was a conflict Brewing as this
huge influx of users was both a blessing
and a curse for the founders whilst it
must have felt amazing to see the
product you worked so hard on become a
worldwide phenomenon this newfound size
would also bring its own new problems
because Instagram was getting
dangerously close to outshunning
Facebook Instagram was actually getting
to a point that it was threatening Mark
Zuckerberg's baby which is why other
social media integration was then
Stripped Away from Instagram with solely
Facebook being promoted instead and in
the following years Facebook will
continue to undermine Instagram's
independence with Zuckerberg forcing the
founders to put more advertising on the
platform even though this was something
the founders completely disagreed with
because until now now Instagram had only
allowed specific Brands to advertise on
the platform this highly created choice
of adverts was user friendly and in
keeping with Instagram's brand however
Facebook's system was much more
profitable which allowed the highest
bidder to place whatever ads they wanted
on the website which would inevitably
lead to lots of ugly flashy adverts that
would plague the platform not to mention
compromising Facebook's algorithms for
the founders this was unacceptable it
completely conflicted with Instagram's
focus on minimalism and quality and this
was just one of the many problems that
were now bubbling away underneath the
surface Civil War was brewing
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now back to the video
Instagram's culture has slowly been
morphing into a parody of itself I mean
filters were built into the app from its
Inception and they're still a huge part
to making your photos better looking
however it's also becoming very common
for people to enhance their photos in
other less honest ways photoshopping was
and still is everywhere on the platform
in fact it's become so widespread
through the term Instagram reality is
very widely used nowadays there's even a
subreddit dedicated to exposing it it's
going by the same name and it has over 1
million subscribers and you see it isn't
just photoshopping though Instagram is
full of people presenting a false
idyllic life and if these tricks don't
catapult you to Instagram fame you can
even buy a fake audience as most of us
know by now it's incredibly easy to buy
bot accounts as followers even
celebrities do it it's estimated that
Ariana Grande has over 65 million fake
followers all of these deceptions are
aggregating into a massively unrealistic
standard on Instagram and the sad fact
is that it doesn't really matter anymore
that people are catching on to this even
when you use the app and you understand
that it's fake it's still massively
affects your mindset and your mental
health if you're one of Instagram's 500
million regular users then you'll always
be bombarded with unattainable standards
every single day which leads to you
subconsciously comparing your life to
other people's perfect fake manufactured
lives although this doesn't affect every
single person in the exact same way it
is a proven effect out of the five major
social media sites that young people use
Instagram is always rated as the worst
for users mental health all of this due
to Instagram's toxic culture of
perfectionism and what makes this so
much more disturbing though is that
Facebook has been intentionally ignoring
these problems both on Instagram and on
Facebook itself for example in late 2021
an internal presentation for Instagram
and Facebook employees was leaked the
contents of this presentation and its
implications were shocking the
presentation doesn't just show that
Instagram is harmful to young people but
also that Facebook has done detailed
research on its effects one of the most
damning statements it makes is quotes
Instagram is harmful for a sizable
percentage of teens particularly teenage
girls this was then backed up by graphs
and figures which show just how deep
and goes forty percent of teens found
that Instagram made them feel
unattractive and nearly 30 percent of UK
teens said that Instagram made them feel
inadequate the presentation also stated
that teens know the awful effects that
Instagram has but felt compelled to use
it anyway all because of Facebook's
Advanced addictive algorithms trapping
its users in a vicious cycle where you
end up searching for the next dopamine
hurts where you start to feel left out
and inadequate only then to keep chasing
the dopamine to get rid of this pain
chasing to see that you're not missing
out today that you might finally be
doing better than others and just like
that you're trapped in a virtual hamster
wheel and you didn't even realize it
it's all programmed by Facebook's
Advanced algorithms and the best part is
this is affecting all of us and what's
even sicker is that this doesn't even
bring enough profit for Facebook no they
need to exploit even more of the
population they need to exploit the most
vulnerable which is why Facebook has
been getting ready to release a version
of Instagram for children under 13. this
Sinister move was only delayed by the
leak of this presentation otherwise it
would have probably been released even
though Facebook does know that Instagram
is very unsafe for teenagers Facebook
knows that social media is the new
smoking which is why this move clearly
shows that Facebook doesn't care one bit
about its users they only pause the
release of the kids app because of the
backlash and once that dies down I'm
sure we'll see Instagram kids released
soon after soon enough even your
toddlers will be on Instagram if they're
not already addicted to Tech talk it was
Facebook's aggressive money over
everything pushed for more control that
finally broke the two Instagram
co-founders the straw that eventually
broke the camel's back was Facebook's
stifling of Instagram's growth because
to Facebook it was becoming very clear
that Instagram is poised to overtake
Facebook in pretty much every metric
zoc's worst fears were coming to life
their biggest fears and the reason they
bought Instagram was now manifesting
which was evidently enough to keep Mark
Zuckerberg up at night with jealousy and
resentment so Facebook actually made the
decision to limit the amount of new
employees that Instagram could hire all
because they didn't want to hurt zuck's
dying baby this would then put a massive
damper on the company's growth it simply
won't be possible for Instagram to
accommodate new users with a small team
of Staff which in some ways is actually
a good thing but for Instagram's
internal team this meant that they were
always constantly overworked this and
all the other changes that Facebook was
doing to the company led to the
resignation of both the co-founders it
was never publicly stated why Kevin and
Mike chose to leave Instagram however
League documents showed that Systrom
suspected the Zuckerberg was
intentionally making his life miserable
to try and push him out all because zark
Wanted full control of Instagram he
didn't want sister in running the
company anymore this was his plan all
along and so when the pet abruptly left
the company it was the final nail in
Instagram's Independence their unique
version for the company had been the key
to a success and whilst their departure
left the Instagram team aimless this
wouldn't last for very long Facebook and
Zuckerberg were quick to consolidate the
control of the app it soon became clear
that Instagram was to become a mere
extension of Facebook as if to rub salt
in the wound Instagram was even
rebranded into Instagram from Facebook
with Facebook's takeover of Instagram
completed there would of course be
immediate consequences firstly Facebook
moved Instagram completely onto the ad
model this would then open the
floodgates to data collection and data
Harvester causing Instagram to be filled
to the brim with adverts and these
adverts would be fueled on Instagram's
new data collection model which leads us
on to the second change that Facebook
was quick to make and this was to apply
their uniquely awful data collection
policy to Instagram by doing this it
would only take one year after the
founders left for Facebook to land in
hot water for the treatment of their
user data with the whole Scandal
culminating in a 5 billion dollar fine
and then not long after this a massive
data leaker Instagram led to over 49
million users having their info exposed
the attack showcased Instagram's
completely neglectful treatment of the
private data they had been taking from
their users the breach contained lots of
different types of data contact info
profile pictures even locations were
leaked and around 1 in 20 Instagram
users were said to have been exposed
these leads became all too common once
Facebook had full control of Instagram
being a seemingly inevitable consequence
of Facebook's policy of selling user
data to third parties but of course
Facebook isn't incentivized to change
this policy either because data is the
core of Facebook it's the one thing that
led them to becoming a trillion dollar
company and breaches aren't the only
problem with Instagram's misuse of data
either again in 2019 Instagram was
exposed as having breached his terms of
service after letting a marketing agency
have access to data they said they'd
keep private the marketing agency had
scraped data from millions of Instagram
posts to create a detailed picture of
its key demographic again the data
included people's biographical and
location info where they worked and
their interests and what's even scarier
is that Facebook is the only company
that knows the full extent of their data
harvesting and this is why Facebook's
growing monopolistic control over social
media is a growing problem this is
what's so Sinister about Facebook's
constant expansion I mean we haven't
even spoken about how Facebook is doing
the exact same thing with WhatsApp as it
did with Instagram and let's keep in
mind that by Facebook's constant control
it now has three and a half billion
users on all its platforms no one has
this much Global control this is
unprecedented this is something that
Emperors and Kings across history have
always wanted so how has Facebook game
so much control well it's because
Facebook addicts its users to the
platforms it's addicting Society to
their services I mean naturally Facebook
wants its users to engage as much as
possible with the content on their sites
and it turns out that people are mostly
engaged with things that spark negative
emotions rather than positive ones this
means that Facebook is incentivized to
promote content that search the vision
between people this is why we've become
so divided in society all of which was
confirmed by ex-facebook employee
Francis Horgan however even darker is
that Facebook isn't just content with
their dominance over social media
they're not stopping until they have the
whole online World in their grasp this
is why Facebook has rebranded to meta
and is now so invested in the metaverse
with the world moving online at a faster
rate every day having control over a
whole Digital Universe will extend
Facebook's control by an order of
magnitude because not only will Facebook
control your screen life but Facebook
will now have control of your entire
life your entire reality and society
which is why you can guarantee that
Facebook's executives are licking their
lips at the thought of further addict in
the global population to their services
and considering Facebook's hyper
fixation on profits it shows that they
know that this is the future where
everyone's not only looking at their
screens but living in an actual Universe
run by Facebook controlled by Zuck
himself because right now Facebook's
controller for people is big but it
could soon become effectively unlimited
Facebook's plan right now is to extend
their control way past anything we've
ever seen before and I'm starting to see
this creep around when I go on the tube
in the London Underground I'm now
starting to see ads for the metaphors
which is why Instagram may just end up
as a stepping stone on the path to
Facebook's ever increasing hold on
society
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