[Music]
a hi there land lovers this be Lawrence
from the Firebase team and this be par
soy from the Google developer relations
team and today we're going to talk with
you about pirate metrics so what are
pirate metrics it's a term coined by
Dave McLure of 500 startups they
simplify and break down a product user's
life cycle explaining the right
parameters to track the first element in
any user life cycle is the acquisition
of that user meaning the users install
your app or visit your site now users
are required in many different ways
either organically such as through
social media Communications App Store
optimization search news content
marketing or it can also be
inorganically which is usually
advertising congratulations you have
acquired a user however your job is less
than half done what you really need to
do is show them the true value of your
product you want to get get them hooked
or in other words you want to activate
them so if you have a game where Pirates
compete with each other you want to
ensure that a user maybe at least
completes a few levels to see the
awesome Graphics the twists and turns in
the storyline the gameplay and all those
other things that make the game so
special the apps in game industry is a
rough scene and even if you activate
users you're going to face challenges to
keep them coming back a typical person
only uses about 26% of their installed
apps daily a of users either uninstalled
or simply forget about the application
in the first few days so the goal for
any healthy product is to find a
strategy to get them to retain their
users if you're churning a lot of your
users the money that you're spending on
acquiring them it's it's kind of getting
wasted you also want your users to be
the biggest Advocates no acquisition
strategy is as powerful as organic Word
of Mouth campaign like if users love
your product they genuinely want your
friends to try it out as well they want
to make it easy for your users to prare
your product and this sea Biscuit's
delicious do you want to try some I of
course you see your product should be
just as easy to share as this SE biscuit
was and ultimately you want to collect
some treasure in other words you want to
monetize your users you want to identify
which users bring in more revenue and
understand what makes them want to pay
and with this knowledge you could aim to
monetize more of your users and also
maybe get those who are already using
your application to stick around a bit
longer so that they can enjoy it more so
let's sum the user life cycle we have
the following five stages acquisition
activation retention referral and
revenue these five stages are together
called pirate metrics still wondering
why well take the first letter of each
of the elements and you
get in the coming videos we're going to
look at each metric individually and
also show you how you can use Firebase
to track and improve them to watch the
next videos click here and don't forget
to
subscribe
it likes Chiles no sea biscuits it's an
ex parrot be of Life at rests in peace