hey everybody how's it going so today i
want to discuss some of my old videos
that i did on business failure and a
principle
that i really wish i had followed back
then that probably would have helped me
a lot
also for someone who asked no i do not
wear the same shirt every day i actually
have a closet with about five or ten of
these
i despise clothing shopping i really do
so if i find something that fits well
that i like
that is on clearance i'll literally just
buy the whole stack so if this is you
know a shirt that i find
or a set of jeans i like and it fits and
it's in the ten five dollar rack
i'll grab the entire rack because i hate
hate
chloe shopping so in my closet i have
like 10 black polos i think like 10 of
these white shirts
and probably like 10 gray under armour
shirts they're not the same one it's
literally like it looks like homer
simpson's uniform in my closet
so getting on to this so these are a few
old videos i did on why my old business
failed
this is another business on another
video
on why i don't grow my business where i
go over
a lot of my old business failures here
and
let's see yeah this is another one where
i was talking about why i was wrong
about another company that did
admittedly
way better than my company ever did and
in these videos
i was discussing some of my my business
failures now one of the things that i
used to do back
then when it failed and how i talk about
in the video is once i realized that i
completely destroyed this business
opportunity
i and i just destroyed the business it
was gone i remember sitting in my
recliner
and just being really sad and going man
i can't believe how stupid i was can't
believe i did that
i did something so dumb you don't
deserve to have a business you don't
deserve that opportunity someone else
could have had that opportunity man that
was stupid
and i kept telling myself that i did
something stupid and that it was bad i
turned it into a bad thing
and that's what i think a lot of people
do because that's what i see a lot of
people do when they do something
horribly stupid they beat themselves up
and the problem with beating yourself up
ever says you know don't beat yourself
up over that but they never really
explain why you shouldn't beat yourself
up and if you don't give a why then
people are not going to listen to you my
dad taught me that he said you can never
tell someone to do something
without telling them the how and the why
you know why why should i listen to you
even if you're a princess you know
school principal talking to a kid you
don't have authority with them unless
you can convince them of something
so here's the why you shouldn't beat
yourself up if you beat yourself up
that's a negative connotation which
means that whatever you did you're not
going to do again
we seek to avoid situations where we get
beat up whether it's mentally
emotionally or physically
so if you beat yourself up when you
realize that you've done something
incredibly stupid
what does that mean you're going to do
it doesn't mean you're not going to do
something stupid
it means that you've just created a
mental incentive structure
to avoid being honest with yourself
about when you're doing something stupid
so if acknowledging that you've done
something dumb means you're going to
beat yourself up
you don't want to get beat up right so
what if what i did wasn't that stupid
after all
maybe i'm just going to look for
confirmation bias and information that
supports that i didn't do something
stupid even if that's clearly not the
case
whereas if you when you do something
really dumb like what i did back then
which is a lot of dumb
and you go wow i did something really
stupid that was horrible i can't believe
i did something that was that poorly
thought through
man that was that was greedy or that was
mean
or that was you know just bad oh thank
god i figured that out now i know not to
do it again man good job
it's good job and i pat myself in the
back i really work myself up and go man
you know louis you did a good thing
figuring that out because if you didn't
figure that out oh my god your life
would be hell you would be done for
that's a good thing because now your
brain has a positive association with
the fact that
you uh that you figured out you did
something stupid which means you're
gonna
look for more of it so you know okay now
i have a positive association with me
figuring out i've done something wrong
so now let me look through my whole life
and figure out all the things i've done
that are stupid because now you're not
be remember you're not beating yourself
up so you're not going to avoid it
you're patting yourself on the back foot
you're giving some positive
reinforcement when you figure out you're
doing something stupid
which means that you're going to stop
doing stupid things because you're going
to look through your life
and be incentive the inceptive structure
is going to be there for you to look
through your life and figure out
how often have i been lying to myself
how often have i how often have i been
doing something stupid am i doing
something stupid here because now
i don't punish people who tell me i do
something stupid i pat them on the back
so now your brain is not going to
suppress that urge to be honest with
yourself
about what you're doing being dumb there
are many times in the past where i
didn't want to face
that horrible feeling that i had done
something stupid because i know i beat
myself up
so what i did is i took a semi-bad
situation and i turned it into a
horrible one
by continuing to operate that way for a
long time if i
at that point in time had half a brain
and said wait
what if i am positive about the fact
that i just
you know avoided ruining my life i was
this close
to ruining my life and i didn't i was
this close to doing my business
and if i had kept doing that i would
ruin my whole life and i didn't
man thank god that was what a close one
then
i would have been more open to doing
that
on a regular basis and i probably would
have made a lot less stupid business
decisions and it's something i'm trying
to do now
when i do something that's stupid rather
than
just you know try to look for
confirmation bias or reasons to convince
myself that it's not
i'll try is this stupid okay yeah what i
did was pretty stupid okay let's
thank god i found it man thank god i
figured that out now i know not to do
that
ever again man i'm so glad i didn't ruin
my business or ruin this relationship or
ruin my life
i really wish i thought that way back
then and i didn't so again a lot of
people used to you know say oh don't
beat yourself up it's just one of those
things people say it's like one of those
things like
it can always be worse and it's it's not
helpful to give
that advice without saying why you
shouldn't beat yourself up and the why
is that if you beat yourself up when you
do something wrong then that little part
of your brain that figures out when
you're doing something wrong and tells
you
is just going to stop talking because he
doesn't want to get beat up anymore i
want the part of my brain that tells me
when i'm doing something that's bad for
me or stupid
to feel encouraged and emboldened to
speak up whenever possible because
i do stupid things all the time and i
need that little voice in my brain to
tell me when i
so i stopped doing them and this also
goes
hand in hand with a video that i did a
while back
that says if the meaning of if i didn't
laugh i'd cry so in this video i was
going over a
saying that my dad used to have which is
you you know
one of the reasons that when i would ask
him after something horrible happened
why are you laughing he'd say if i
didn't laugh i'd cry
because if when something really really
really bad happens
and you i think this was his kind of way
of giving the same advice
i was referring to when he had knee
surgeries or uh
or shoulder surgeries or had to change
careers or when his marriage went bad or
when he went broke or any of these
things that were just horrible things to
have happening why are you laughing
because fed him laugh i'd cry and he'd
say you want to go play a game of crash
bash in the basement we go play a video
game he'd be he'd smile and go on his
way
and i because like at the end of the day
the beating yourself up
it doesn't actually do anything it
doesn't get you to the next step it's
not going to change where you are
and it's it's it's a lesson that really
took me a while to learn in life and if
i had learned that lesson
sooner if someone had told me this when
i was younger
then my old business may not have failed
because
instead of just going full steam ahead
with a bad idea
and what if that voice was encouraged to
speak up what if every time i was doing
something really stupid or
screwed up an opportunity i
gave it positive reinforcement so that i
would listen to that voice
before something turned into an absolute
disaster
you know and that that that's just the
thought that popped in my head see you
on the next video
bye now