and so positioning begins through
consistency of creating content making
sure that content hits home with your
viewers figuring out which content has
the highest engagement and then
producing more like that taking that
content and making podcast episodes out
of it doing that long enough for at
least a year or so so then you have okay
gosh i got 26 pieces of content that all
had really high engagement went viral
out of the thousand that i put up over
the last year i'm going to take these 26
things i'm going to blow each of them up
to about 1500 words and then now i just
wrote a book for my industry right
that's the formula a youtube show an
instagram platform a book podcast and
then you create your own events or you
start getting invited to events and this
is how you become an authority and you
command more money