[Music]
really hard to build a business because
of this
that means man in business a lot of
numbers are important but this is the
most important number it's called
retention imagine your business like a
water bottle with a hole in it the
customers are like the water they come
to the business but because of the whole
they don't come back this is called bad
retention and this kills businesses when
we launched Nas IO tens of thousands of
users signed up that sounds like good
news but it doesn't matter if your
customer doesn't come back no matter
what you do your business is dead fixing
retention is the most important thing
for businesses that's one minute see you
next week