foreign
why would I do this
guys it's your boy Benny did you hate
twitter.com well lucky you welcome to X
Baby Boom Twitter is now
x.com in fact x.com redirects to
twitter.com boom shaka laka what is this
all about what is happening and who is
screaming at the top of their lungs
about it you know who
Bye Bye Birdie Elon Musk officially
rebrands Trader to X blasting new logo
onto the side of the firm's San
Francisco headquarters and saying that
he's gonna bring a blowtorch to the old
Twitter logo and the old Twitter name is
on the side of the building right Ooh
Baby the world's richest man promises
the platform will become a banking and
messaging app how cool is that founded
in 2006 Twitter initially took its name
from the sounds of birds tweeting Elon
Musk has now changed the profile picture
the company's new logo X the company's
blue logo was even projected on the
building in San Francisco you can see
here x marks the spot at the building
this guy taking his life into his own
hands being outside in San Francisco
with a you know mobile device that could
be stolen from him here we go ladies and
gentlemen we got X and there it is
that's that that is twitter.com now Elon
Musk is officially rebranded and he has
killed the bird forever now some people
are saying there's a bad idea some
people are saying this is a good idea
let's talk through it here's Elon Musk
account and this is the new uh video
that's been posted the X video very
glitchy funny little video Elon Musk has
changed his account to X this is now the
logo this is now Elon musk's profile
image and x.com you can click on it here
redirects to twitter.com which has
changed its logo this used to be a
little birdie up here and now it is X
dot com
which redirects to Twitter
so ladies and gentlemen what is this all
about here's the headquarters I had X
projected on it
what's going on here Elon Musk tweeting
not sure what subtle Clues ever gave it
away but I like the letter x
on musk uh which seems to be a somewhat
older photo maybe of him Tesla and x the
letter X not even that not even like the
the launch of Tesla it was uh where the
X started the X actually started back in
1999 before the new Millennia Elon Musk
talking about how obsessed he is with X
check this out TM what we're going to do
is transform the traditional banking
industry
I do not fit the picture of a banker
[Applause]
raising 50 million dollars is a matter
of making a series of phone calls and
the money is there
I've sunk the great majority of my net
worth interacts.com which is the new
Banking and mutual funds company on the
internet that I've started
exactly x.com I think x.com could
absolutely be a multi-billion dollar
Bonanza because if you look at the
industry that X is pursuing it's the
biggest sector of the world economy so
he's talking about how big the financial
sector is Elon Musk of course
understands that Elon Musk has built
some of the most successful companies on
planet Earth Tesla arguably the most
successful dollar per dollar company on
planet Earth and now every single
electric car company has to go off a
Tesla charger the man is gonna print it
uh the boring company SpaceX ooh Space X
there it is again Elon Musk has been
obsessed with X and when Elon Musk
bought Twitter it's not like he's been
hiding the fact that he wants to use it
as an accelerant for the X app which is
the everything app a messaging app a
payment processing app and he needed to
buy an existing user base and one that
was the most for sale and available was
twitter.com and that is why
twitter.com's page is now X
now it is X at Twitter is now
okay well there you go
uh x.com is uh
now being repped by Linda yakarino who
is the CEO of x.com she is the person
that was uh sort of brought over by Elon
Musk from the corporate media world to
continue the advertising base on x.com
very cool actually Linda yaccarino uh
has her little X by her name there you
go is an exceptionally rare thing she
says in Life or business that you get a
second chance to make another big
impression Twitter made one massive
impression and changed the way we
communicate now X will go further in
transforming the global Town Square
that's the uh of course the the the
corporatees way of saying it here is the
Sesame Street way of saying it the
letter X will be holding a press
conference later today in Sesame Street
you you
woke Sesame Street gets a retweet for me
on that one you can of course see on
desktop now that it is x.com this has
officially been done here's the new logo
with the X on the login page so you can
see the old bird has been painted over
by the new X in a graffiti style as ever
cernovich has the best take on all this
and I'm in total agreement on this
certain of it just Nails it as he ever
does on this sort of explanation as to
why this branding change is very smart
some people say you're throwing away two
decades of good branding with Twitter
you're stupid how dare you here's what
cerno says X is Twitter rebranding is
coming it's jarring to some consider
this two plus decades ago Elon started a
payment company with a bizarre and
impossible idea what if people would pay
each other via email today we consider
this obvious yet PayPal which X emerged
into struggled to gain customers they
were even giving new users 25 bucks
affiliate cash to sign up their friends
Twitter is the past it started off as a
podcasting service isn't that
interesting and then they learned that
podcasting uh needed to be pivoted from
so Twitter became the sort of way to
issue press releases from celebrities
early innovators like Shaq saw the value
and realized that he could super connect
with fans five Lakers tickets if you can
meet me at this corner go Dana White and
other UFC use the model as well to great
success unfortunately the left in the
regime propagandist like they do with
every popular thing leaned in and then
learned that Twitter was a way to create
narratives including false ones like
russiagate
or organize riots like they did in
Ferguson some of us
saw a periscope and its connection to
Twitter as the preeminent way to capture
a stream's live news the DNC 2016
coverage was historic Twitter then let
apparatchics take over narrative over
truth was a heavy hand our beloved bird
site became a canary in the coal mine
for free speech X is the future of
communication more than that group text
acts as human consciousness in text form
in real time Twitter is dead along with
X so what what does this effectively
explaining what what certificates
explained is that they did so much
damage to their old brand that you'll
never get it back
and so you got to change it up so that's
what cerno's explaining and I think he
has makes of course a very very deeply
valid point you wouldn't Elon musk's
purchase of Twitter wouldn't even
be necessary
if the old regime hadn't fed up enough
remember Elon Musk was on the board of
the old regime Elon musk's friend with
friends with Jack Dorsey
Elon Musk could have just affected
change from the inside but it was so
corrupt he needed to just buy the whole
thing shut it down make it a private
company and now change it entirely and
Elon Musk saying he's gonna blow torch
the bird off the building
I'm here to live stream that meanwhile
over on x.com's competitor
uh soon to be named why uh threads is
what it's called right now Taylor Lorenz
is uh bitching about
um uh Mark Zuckerberg responding to
Jordan Peterson just in case you're
wondering uh how things are going these
people demand nothing less than total
ideological conformity
but the good news is their only real
weapon is public shame and nobody really
cares what they have to say anymore so
l-o-l uh we have now inside looks
breaking literally moments ago uh from
what twitter.com looks like inside of
the building you can see the X's are now
everywhere XXX
or however this looks cool here are the
big screens inside of twitter.com you
have these giant screens with these uh
the X sort of loop glitchy X Loop
spinning around around
so there you go baby what do you think
what do you think the old x.com
I think I mean it's growing on me I
gotta tell you I um
have been on Twitter for better part of
a decade and we have almost 2 million
followers on Twitter actually and so I
care a lot about that audience and
um I care a lot about the brand
and we've had our ups and we've had our
downs but we are winning and we are so
back
so I am nostalgic I suppose for the old
bird but why would I argue with Elon
Musk
um said point
Elon Musk is clearly has a vision
for what Twitter could become and it is
a much better Vision than some regime
State censorship
orb to push lies into my face and to
de-platform my executive producer Alx
who you should follow right now
ladies and gentlemen Twitter has become
or x.com I suppose I'll have to get used
to that has become having having to
learn the new preferred pronouns of of
Twitter uh x.com has become the favorite
platform for uh my team to communicate
and to grow their audiences on and we've
seen some resounding success
and so I'm going to lean in I'm going to
put my shoulder to the wheel I think I'm
a big branding guy so I suppose there is
a risk in all this but there's a risk in
everything that Elon Musk is doing right
now he's putting up his own money he's
putting up his own Cash the man can do
whatever he wants with the company
because it's private and there's some
real value to that is Elon Musk trying
to save Humanity Itself by creating the
human form of Consciousness in our time
x.com
sure as hell's hope so
he sure as hell hope he succeeds join us
we Elon Musk to defeat communism with
free speech
and free thought
scribing to our Channel God bless you
it's your boy Benicia
[Music]